THE BLOG

18
Dec

IPG UK Quarterly Event by PublishDrive

Publishing industry is centered in London and New York where you can be in the vibe of the industry. PublishDrive had the awesome opportunity to get involved in the London publishing scene being a full member at Independent Publishers’ Guild UK. The IPG helps publishers to do better business and become part of a real community — somewhere they can find advice, benefits and information. They give independent companies the support they need to get the most out of publishing and keep their businesses growing what is in perfect line with the values of PublishDrive.

On 26th November there was an event organized by IPG Digital Quarterly – to have an overall view of the digital publishing industry. Andre Breedt (Director of Nielsen Book Research), Lindsey Mooney (Kobo’s Content Lead for the UK), Steve Potter (commercial manager of Wordery) and Jonathan Griffin (business development at PLS) were the key speakers at the event besides the networking part with juices and wine.

The main take away from the IPG workshop was that in the industry everyone is whispering about the threatening plateau of ebooks, but marketing activities can do a lot of magic for ebook sales. However from the presentation of Andre Breedt which was amazingly structured with data and statistics it turned out in my understanding that usually industry professionals does not count two major factors: ebook sales abroad (export) and self-publishing. These two areas are extremely difficult to measure, meanwhile at least 40% of titles are self-published which shows a massive amount of content not easy to track if there is no ISBN associated with the books. So the situation of ebook sales is not that bad at all despite the event at IPG, because emerging markets are still booming in ebook sales, meanwhile in more mature markets self-publishing has a louder voice which makes it less easy to measure in the industry.

Lindsey from Kobo showcased their marketing effort with real data and statistics – what is very unusual to make in public at an IPG event for instance. It turned out that on the UK market Kobo is a marginal player with a market share of 4-5%. However, Kobo is doing significantly better in other markets (such as Italy) and with their new acquisition of Flipkart, India could be an interesting area of growth. In overall, the main tendency is that engagement is growing at Kobo – consumers buy more books, but still 10% of customers make 50% of the sales, so it shows who starts reading an ebook, will be a huge fan and will read more. There are many marketing tips which were mentioned by Lindsey to be working at Kobo. For instance, merchandising activities such as Author Day and special merchandising promotions such as 3 for 2 increased the market share by 782% of the promoted books and by 914% in daily sales during promotion. The special “Daily Deals”  had even better results: 4340% increase in volume, 1615% increase in revenue. Kobo puts a lot of effort on their loyalty program, so the customers in their program buy 5 unit books per month on average and reads mostly romance.

With PublishDrive we believe that ebook sales are growing rapidly, if you can increase your reach in new markets and step foot in underserved areas. As a publisher you have to be more conscious about your ebook management processes and that is what PublishDrive gives you: control over your sales strategy and operations, meanwhile you can focus on the most important job: to create beautiful content.

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03
Dec

PublishDrive on Product Hunt

Upvote PublishDrive on Product Hunt and support small publishers and authors go global!

PublishDrive is listed on Product Hunt selling books in the most intelligent way!

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02
Dec

PublishDrive CEO in panel about self-publishing at Frankfurt Book Fair 2015

Book fairs are the gathering points of book industry professionals such as investor events or conferences for startups. Everyone goes there for networking and hustling their companies. According to this logic Frankfurt Book Fair is the SXSW for book industry professionals in Europe.

It is never a question whether you should attend Frankfurt Book Fair or not – if you want to meet in person your colleagues or partners who you are constantly in conversation with via email or you want to party out with your future partners, this is the best place to be!

In 2015 Frankfurt Book Fair PublishDrive was honored to be invited by Porter Anderson from The Bookseller to one of the panels about digital publishing. Our CEO, Kinga Jentetics was speaking about how self-publishers may exploit their opportunities in the digital publishing scene. We had the amazing opportunity to speak up with Porter Anderson from The Bookseller, Mary Cummings from Diversion Books and Cameron Drew from Booktrack.

There are a lot of amazing things what these other guys in the panel do, but what the most astonishing for me was during the panel discussion that the audience was extremely engaged and asked very thoughtful questions. We had a full audience eager to ask questions about PublishDrive. Many of them considered themselves as an author or very small publisher, but who are eager to learn more about ebook publishing.

The most important questions were the following:

How does PublishDrive handle metadata?

PublishDrive helps you store your metadata (title, ISBN number, price etc.) in one place in a user-friendly format. Afterwords we take care of all metadata management issues for different retailers. In every country retailers use different categorization for instance in different formats (ONIX, excel sheet, emails!), which makes your metadata management difficult. With PublishDrive we focus on bridging those gaps, so your books will be categorized in the best way in other countries as well.

Does PublishDrive provide professional editing during its book review system? How are books reviewed and in what languages?

We do not offer professional editing, because we believe, you as a content creator are the best in this job. We can offer you services who can help you with that, but our main focus is on helping you in the ebook management process, not in the content creation part. With PublishDrive we accept all languages and all kind of content, however we take care of avoiding explicit content. Other than that we do not judge the content itself, because we believe your readers will decide whether your book is good or not. But in all, we are happy to give you any advice on your content if you need.

What kind of marketing options does PublishDrive have?

PublishDrive has built in social media integration, so you directly can post to your Facebook or Twitter fans in our platform. With PublishDrive we have personal relationships to all stores with extra merchandizing options. Every month we compile a merchandizing plan for our retailer partners where your book may be included. As a result your book may be featured in Apple iBooks for instance. However these services are not guaranteed, because editors will review ourbook suggestions, but we found that 95% of our suggestions were featured for 1 week at least. We do merchandizing plan for free, and we appreciate all relevant marketing materials from you.

What languages does PublishDrive support?

We accept all languages. Currently we have more than 20 different languages in our platform from English to Turkish, Roman, Hungarian, Serbian etc. We constantly develop our retailer partner list globally, so feel free to upload content in any languages.

How is international pricing handled at PublishDrive?

We make pricing easy for you: you set your own currency for pricing and we will do the rest for you. In the background we calculate ebook prices for different countries in different currencies taking into account cultural differencies as well. This way we make sure your ebook reaches the right audience at the right price.

It was an honour to take part in the panel discussion with Porter Anderson at Frankfurt Book Fair and to meet so many new publishers and author, see you next time as well!

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Waiting for the crowd at FBF 2015

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