Publishing an ebook worldwide does not guarantee that your potential readers will know about it and find it. Without fine-tuning your marketing, you might not reach the readers you want to reach. Don’t worry: ebook marketing should not be expensive, nor complicated. This article is presenting you with tips and tricks everyone can try to market their ebooks. This is our starter list: ten things every new author should try to market their ebooks.
Read our checklist to learn how to stand out in a market filled with books similar to yours. But hey, remember: there is no golden road. What works for one author, does not definitely work for another. Try different things, experiment, and see what works for you. And, most of all: be creative! While many people hate marketing, it is so much more than cold sales. You are not trying to sell people something they don’t want; you just want to reach your readers who want to read your book, they just don’t know it yet.
(Ebook Marketing Tips for Beginners: The Starter List was updated on 14/05/2018.)
1. Fill in your metadata correctly
This sounds basic, but we are not afraid to say it: use your book metadata page. It is not only you who wants to sell their book, but also the stores: but they can’t help if your book is incorrectly categorised or your keywords are not filled in. Selecting the best category for your book and adding the correct keywords could mean that your book comes up in searches more often.
How to find the best category? Check your favourites in the genre, and see which category and keywords they are using. This way, the stores will make intelligent connections between your book and the books of others. It will show up in searches even when your readers were searching for another books. Be relevant and find the niche-est group possible. However, don’t push it too far: adding keywords to your title or subtitle is generally frown upon. Stores do not like authors who are trying to “trick the system”. Use the keywords field for keywords, the description field for description, etc.
We write a lot about managing your metadata correctly. Welcome to our Metadata Master Course!
2. Ebook marketing superstars: the review bloggers
Nobody can sell your book as well as a satisfied reader. Reach out to bloggers and ask them to write reviews about your book. Of course, it requires some previous research in the blogger world. Look for the pros of your genre, build relationships, make friends. It does not work from one day to the next, but it is worth the effort. They can give your book relevant, unique and human-written reviews. Finding the right reviewers and building fruitful relationships with them is not easy.