I spent most of my time at the London Book Fair 2017 sitting in the front row of the surprisingly pink ALLi stand, listening to independent authors talking about their success and author-aid services sharing the tips and tricks of the business. And of the many things I learnt while sitting there, this one struck me as lightning: several aspiring writers think that the job is done after having written the last sentence.
How wrong they are.
You are not a writer until somebody starts reading your work, and nobody is going to read your work if you don’t market it. But hey, it doesn’t mean that you should quit writing if you are not naturally good at selling yourself and making valuable connections!
Quite the opposite.
There are plenty of DIY tools and guides available to help you with marketing and turn you – a writer – into a successful writer. I’m not saying that it is going to be easy or cheap. It will require either your money or your time (or both). But as every good investment, it will show a return: while not every book published will be as successful as the Fifty Shades of Grey, examples of writers taking home as much as $300.000 in royalties exist and possible to follow.