THE BLOG

29
Sep

Ebook Pricing for a Foreign Market – Eurozone and Eastern Europe

It is always exciting to read and write about faraway lands and cultures. But our ebook pricing tour has finally reached my home market: Europe. Is there more to the Eurozone than just – Euro? What and who decides ebook prices?

As many of our readers are indeed from Europe, we would be really interested to know what works for you, what strategies have you used?

What influences pricing in Europe?

One of the biggest challenge publishers of mainland Europe face is the case of high VAT. Unlike American and British ebooks, books bought all over Europe are subject to high (even as much as 27%!) VAT. This results in higher ebook prices in general: in order for the publishers to get anything back after VAT and distribution costs have been deducted the prices can’t be kept at 1 euro. (VAT is calculated based on the buyer’s country.)

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25
Sep

Self Publishing Podcasts: Everything You Wanted to Know

self publishing podcastsPodcasts are like Marmite: love it or hate it. With an overwhelming the majority of the Western world’s population having a smartphone (and commuting long hours every day), podcasts are once again on the rise. Many of them are produced by self-publishers: but who is the audience? Should you go for fiction or nonfiction? Stay with us to learn more about how self-publishing podcasts help readers, writers and authorpreneurs. Our special guest for today’s post is Tim Lewis, host of the Begin Self-Publishing podcast who has kindly agreed to share some of his insight us.

What are podcasts?

Although podcasts have been around for a few years now and have developed a loyal follower base, there are still millions of people who don’t know what they are missing out on. Podcasts are like a radio show but on demand. Once you sign up, you don’t have to worry about downloading and deleting content, managing your phone’s storage and keeping up-to-date. Your daily news, interviews, analytics and fiction will just magically be on your phone when you get on the bus and realize that you forgot about your book.
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22
Sep

Distributing Public Domain Books: Should You Do It?

When US federal judge Jed Rakoff ruled against KinderGuides in August, one of the main arguments used against the company cited public domain books. Indeed, if the publisher wanted to bring classics closer to the kids, they could have chosen from millions of available books, including the works of Jane Austen, Mark Twain and Dostoevsky.

This prompted us to revisit the question of public domain.

publishing-public-domain-books
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20
Sep

How to Convert Your Book to Get Accepted by Shops – Sigil for Dummies

Following the success of our last article on ebook editors, we decided to create an Ebook formatting 101 with the three most popular converters: Sigil, Calibre and Vellum. The series starts with Sigil, that being the one true professionals use and the one our team recommends for instant success – and the one we receive the most questions about. If you always wanted to try it but never dared, stay with me: I’m just as a beginner as you are.

Sigil: The first steps

While I consider myself highly computer literate, I was always reluctant to use it: why should I switch to a code based editor to create ebooks when Calibre can do it for me with one click?

But then our in-house ebook editing superstar, Csilla convinced me to give it a go. She argued that I won’t only get clean code (about which I as a reader and writer couldn’t care less) but my books will display more consistently across devices and apps. I documented my journey, so you can follow it step by step. You can download the file I made by clicking here and use it as a template. Sigil can obviously do much more than this: I just wanted to help you get started on your journey and give a guide for using it. I’ll try to use the html editor as little as possible – it really gives me the heebie-jeebies anyway.

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18
Sep

Ebook Pricing for a Foreign Market – East Asia and India

This article is the second part of our series, Ebook Pricing for a Foreign Market. You can find the first article here: it covers general rules of pricing for a foreign market and the advantages and disadvantages of territorial pricing. It also covers pricing for the Southeast Asian ebook market: Thailand, Indonesia, Philippines, Vietnam, Malaysia and Singapore.

Today’s article will focus on East Asian markets (Hong Kong, Taiwan, South Korea, Japan, China) and India.

ebook pricing for east asia
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13
Sep

How to Publish Internationally – Author’s Tips

Nobody knows better how self-publishing works than our self-published authors. In our series, Self-Publishing Success Stories, we ask our authors about topics we believe they know best. In the first post, we talked about how to self-publish a cookbook with Kendall Harrison. Today, internationally acclaimed author Jean Joachim is sharing her tips and tricks with us about publishing internationally: she conquered the Italian and Spanish market. Do you agree with her about how to publish internationally? Did you have similar or different experiences? Share with us in the comments.

How did you decide to go on the Italian and Spanish market? Did you know in advance that you are going to be successful there?

One never knows in advance if he/she is going to be successful. Every new venture, big or small, is a risk. If the reward is big enough, then the risk becomes worth it.

Through the urgings of a Facebook friend, I had become curious about getting my books translated, but didn’t know where to begin. Italian translation fell into my lap. My former publisher, still a dear friend, had commissioned an Italian translation of one of her books. The translator requested other authors to work with and my friend recommended me. That’s how it began. The translator looked over my work and came to me with a request to translate one of my books.

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08
Sep

Ebook Pricing for a Foreign Market – Pricing an Ebook in Southeast Asia

It is difficult enough already to price an ebook for your home market: how difficult can it be when you don’t know a market? You don’t only have to be aware of the most popular genres and the trends in these genres but have a clear picture on pricing. We’re trying to solve this problem with a series of guides.

We always recommend that you do a lot of research before entering a new market, but it is difficult and time-consuming. It is an unavoidable step when you are thinking of translations; but if you write in English, there is no reason why you wouldn’t try selling your books all over the world straight away.

The PublishDrive platform makes intelligent and meaningful pricing of books possible: you can set the price individually by stores in the country’s own currency, sensitive to local trends. But until now you were faced with two options: either you ignored the intelligent pricing and let the prices set automatically or you were condemned to hours of research to learn the rules of your genre and countries. And if you choose this route, you were probably discouraged by the many different currencies: who knows how many RM (Malaysian Ringgit) is one Euro?

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04
Sep

What’s an ebook? Get started!

It is the content that matters, not the format – while reading on e-ink readers, tablets and smartphones is an important part of millions’ lives, there are still other millions who wouldn’t ever consider downloading a book. Despite their increasing popularity, there are still several misconceptions about ebooks worldwide. This article aims to provide a beginner’s guide to those who still believe that the smell of ink and paper is an essential accessory of reading.

ebook reader

1. What’s an ebook?

This should be straightforward to answer, you would think. At first glance, we could say that an ebook is a book read on an electronic device (computer screen, tablet, smartphone or eReader). But this description is somewhat vague and wide, including many things that are not an ebook. Therefore it is better to approach this question from the perspective of what an ebook does.

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