THE BLOG

29
Apr

How to Set up a Mailing List for Authors, Get Subscribers, and Sell More Books

How to set up a mailing list for authors, get more subscribers, and sell more books

If you’re a self-published author and you don’t have a mailing list or newsletter set up, this should be your number-one priority.

Why is a mailing list so important for authors?

It allows you to directly target readers who enjoy your books, update your fans with new releases, and boost your leverage for professional collaborations. Trendy marketing tactics may come and go, but your mailing list will always remain one of your most powerful marketing tools.

Mailing lists do require an initial time investment to set up; once you’ve done the hard part, you can sit back and collect those all-important email sign-ups. This post will show you everything you need to know about:

  • Setting up a mailing list for authors
  • How to get more subscribers (even if you haven’t published yet)
  • Using your mailing list to sell more books as a self-published author

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26
Apr

Your Ultimate Guide to Front Matter and Back Matter

Your Ultimate Guide to Front Matter and Back Matter

Think about every time you open a book: you probably skim through the first few pages until you reach chapter one. But what about the books you love?

You likely go back to these pages (called “front matter” and “back matter”) to learn about the author, see if there are any intriguing dedications, and discover whether the author has other books to check out.

This is why front/back matter is so important: it funnels readers to your website, prompts them to sign up for your mailing list, and guides them to your backlist.

This comprehensive guide will explore topics like:

  • What exactly is front matter and back matter?
  • What should you include in front/back matter?
  • How can front/back matter boost ebook sales?

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19
Apr

How to Write the Perfect Author Bio

how to write the perfect author bio with author bio examples

ag billig author branding expert

“How to Write the Perfect Author Bio” is brought to you by A.G. Billig. She is a published fiction and nonfiction author and the founder of the award-winning blog, Self-Publishing Mastery. As a self-publishing expert and author coach, A.G. Billig helps authors become successful. Her key areas of expertise are brand building, traditional media and PR, book launch events and campaigns, public appearances (including TV and radio interviews) and using metadata. 

Nailing down your author bio can be as daunting as writing a compelling first paragraph in a chapter or being interviewed for the first time. You may be overwhelmed by the richness of your life and have a hard time leaving things out. Or you may feel that, when it comes to anything other than your books, you’ve got nothing interesting to say.

In any case – this is an important part of your author business that you shouldn’t overlook. A great bio can serve as the foundation of your brand and help readers relate to you.

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18
Apr

The Top Writing Conferences You Don’t Want to Miss as an Indie Author or Publisher

top writing conferences for indie authors and publishers

Networking at conferences is an essential part of an author’s career. It allows you to learn from other authors, build marketing campaigns together, and strategize co-author partnerships.

I personally love going to conferences; it gives me the opportunity to meet face-to-face with inspiring people and build meaningful partnerships. However, time is the most expensive resource we all have: whether you are a writer, an authorpreneur, or a business owner, you need to plan your time carefully.

In the beginning of 2019, I attended three conferences: San Francisco Writers Conference, Smarter Artist Summit in Austin, and the London Book Fair. Based on my experiences, I’ll give you an overview so you can plan your conference schedule going forward and give your author career the boost it needs.

(It’s important to note that any of these conferences will give you value, whether you’re a new indie author or a publishing pro).

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08
Apr

Kindle Unlimited/KDP Select vs. Going Wide: Which is Better for Self-Published Authors?

Kindle Unlimited KDP Select vs. Going Wide Which is Better for Self-Published Author

Indie authors are faced with an important decision when self-publishing ebooks: go “wide” or stay exclusive to Amazon?

Either side can argue that one is the better choice – and if you’re a member of any online author forum, you’ve probably seen this go down first-hand! But there is no one-size-fits-all answer: it really comes down to your goals, preferences, the genre you write in, and more.

To help you understand these options, we’re taking an in-depth look at the pros and cons of Kindle Unlimited/KDP Select and going wide for self-published authors.

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