Instagram for Authors: Top 7 Tips for Growth

Instagram for Authors - top 7 tips for growth

Instagram is a great platform for indie authors to increase readership and engage with the reading community. Just take a look at the #bookstagram hashtag and you’ll find over 30 million photos posted of books, reading spots, cover reveals, book teaser trailers, and more.

With the following Instagram tips for authors, you can boost your presence on Instagram, gain followers who will look forward to your posts, and refine your author brand.

Top 7 Instagram Tips for Authors

1. Think of Your Feed as a Whole

People are endlessly scrolling through Instagram. If they see a photo of yours under a hashtag like #bookstagram or #authorsofinstagram and they pop over to your feed, they’ll want to know what they can expect when following you. If your feed is full of posts that don’t make sense as a cohesive whole, a user might not understand the purpose of your page or what they’ll see when they follow you. Pick three or four things you might want to focus on – or even just two – and post within those themes. This consistency will help solidify your brand.

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How I Sell Self-Published Books Using Social Media

How I Sell Self-Published Books Using Social Media

author Laura Burton - How I sell self-published books using social media“How I Sell Self-Published Books Using Social Media” was written by author Laura Burton. Laura writes clean romance and poetry for bereaved families. Check out her “Love Me” series here, which is a collection of standalone romance novels packed with twists and surprises to keep you turning the page. Laura’s new sci-fi romance Love Me, Dreamy will be released July 19 and is available for pre-order on Amazon.

If you want to sell self-published books using social media, the first question you should ask yourself is:

Why Do People Use Social Media?

  • To be entertained
  • To be educated
  • To be heard

NOT to be sold to.

Then it seems counterintuitive to use social media to boost book sales, right? Not if you understand how to do it correctly.

Using the tactics below, I was able to sell 60 paperback books within 48 hours.

Want to learn how I did it? Let’s dive in!

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Debunking The Top 5 Self-Publishing Myths

Debunking The Top 5 Self-Publishing Myths

After working hard to finish writing your book, it can be discouraging to read about self-publishing myths like these:

“Ebooks aren’t real books.”

“You’re not really published.”

“You’ll never make a dime.”

Despite many authors making a full-time living from their self-published ebooks, misunderstandings like these are still prevalent. Below we’re separating fact from fiction as we explore the most common self-publishing myths.

The Top 5 Self-Publishing Myths

Self-Publishing Myth #1: Ebooks are Inferior to Print

As most book lovers can agree, there’s nothing like turning over that first crisp page of a new book. We totally get it. But despite the charm that print books may always hold, the reality is that the publishing landscape has changed. Pretty much everything in our modern lives has become digital, including books. 

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Alternatives to MailChimp: Which Email Service Provider is Best for Authors?

Alternatives to MailChimp which email service provider is best for authors

Marina Maddix author photoThis article was written by New York Times and USA Today best-selling author, Marina Maddix. Marina is a romantic at heart, but hates closing the bedroom door on her readers. Her stories are sweet, with just enough spice to make your mother blush. She lives with her husband and cat near the Pacific Ocean, and loves to hear from her fans. Check out her “Real Men Shift” series here.

As many authors recently found out, MailChimp shifted their business strategy. Instead of primarily being an email service provider, the company announced that they’ve expanded to a full marketing platform.

Along with this shift, there have been significant changes to MailChimp’s pricing structure. Notably, users are no longer charged based on the subscriber count; instead, monthly charges are based on “audiences,” which includes unsubscribed emails.

These changes have left many wondering: “Which email service offers the best value for indie authors?”

I’ve tested various email newsletter services, and I’m sharing my data below to help authors make the best decision when considering alternatives to MailChimp.

Note: feel free to skip ahead here to the TL;DR version of the data!

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