What’s the Best Ebook Publishing Platform for You

Self-publishing is on the rise, especially in countries where English is a primary or major language. Authors can choose from many publishing services, but how do you know whom to trust? This a tricky question, and hopefully this article will help you decide between different platforms. What are the services they offer? When do they pay? Which stores do they distribute to?

Depending on your needs, there could be many good answers; you can choose a self-publishing platform at the beginning of your career and change later, or use multiple platforms simultaneously.

If you are not yet sure whether self-publishing is the right fit for you, why not check this article?

(Article was updated on July 16, 2018.)

P.S. PublishDrive distributes your book to hundreds of stores like Amazon, Apple, and more. Join tens of thousands of indies who boosted book sales by 85% in 2020 via PublishDrive.
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Ebook Publishing Services

There are several very different things in play. Firstly, there are companies pitching ‘author services’ or ‘publishing services’ for a price. These companies usually offer an extensive publishing service, starting from developmental editing to POD or e-distribution. While these companies can be similar at first glance, they are very different regarding their approach to selling digital books. There is a thin line between genuine publishing services and vanity publishing, as there are steps that can be expensive if done properly (like editing or cover design).

Generally speaking, if a company charges you for publishing your book and is fairly vague about what they are spending your money on, be alert. Once you sign your rights away, it is difficult to get them back. Other than vanity publishers, there are several companies that act as retailers and distributors and offer some publishing services (conversion or editing) as well. There are some things you’ll need to consider before signing up anywhere:

  • Who owns the rights (the IP)?
  • Is the service exclusive?
  • Who decides the pricing?
  • Can you leave whenever you want to?
  • Can you select which services to use?

Ask for a second opinion

As it is impossible to vet every service beforehand, we recommend that you check the ALLi (Alliance of Independent Authors) watchdog reports. ALLi members regularly check different self-publishing service providers to make sure that you only work with trustworthy partners. Check the list here.

If you are considering a new service, you can also seek help in a Facebook group. The community of indie authors is always ready to help.

Consider the following when choosing the right publishing platform for your book:

  • Royalty: If you decide to publish your ebook on a platform, you probably already know that the service will take a cut of the take. The cut can vary depending on whom you choose. More information on some of the platforms in the table below.
  • Pricing: Some services have limits on how to price your book. For instance, Amazon doesn’t allow authors to offer their books for free, and both Amazon and Kobo offer different royalties in different price ranges. This may not be a bad thing (after all, they know the pricing “sweet spots”). Avoid getting stuck in a situation where you don’t like the price and can do nothing about it. Finding the right price for your ebook is not easy; choose a platform where you can experiment before committing.
  • File format: Today most platforms out offer ebook conversion for free. This is great!
  • Exclusivity: Some services may demand exclusivity; such as Amazon’s KDP Select. Self-publishers with a handful of titles often offer some titles exclusively on Amazon, while going “wide” with others.
  • Ebook retailers: The five largest retailers on the market are: Amazon, Google Play, iBooks, Scribd, and Kobo. We encourage you to sell your ebook and printed book globally with these key players. Offering your books in all major retailers is crucial, and offering them in smaller, local retailers are recommended.

Digital publishing platforms

The following table contains some popular ebook publishing services. We only consider services with no upfront payment or setup fees required.

 KDPSmashwordsKobo Writing LifePublishDriveDraft2DigitalStreetlib
Royalty35%–70%up to 80%45%-70%FULL royalty rates. (You pay a flat monthly fee).10% cut10% cut
File FormatsePub, mobi, HTML, doc, docxePub, docdoc, docx, ePub, odt, mobiePub, doc, docx, mobiePub, doc, docx, RTFePub, doc, docx, RTF
ExclusivityExclusive / Non-exclusiveNon-exclusiveNon-exclusiveNon-exclusiveNon-exclusiveNon-exclusive
Paymentsmonthlymonthlymonthly (threshold: 50 CAD)monthlymonthlymonthly / quarterly
Reportsdailymonthlydaily for Kobodaily for some partnersdaily for some partnersdaily for some partners
Retail OutletsAmazonSmashwords, Amazon, iBooks, OverDrive, Barnes &Noble, KoboKobo and partnersAmazon, iBooks, B&N, Kobo, Google Play, OverDrive, CNPeReading, etc.Amazon, iBooks, OverDrive, B&N, Kobo, etc.Amazon, Google Play, iBooks, OverDrive, B&N, Kobo, etc.

How to publish your books effectively to more stores and gain global distribution?

There are certain platforms in the ebook market that identify themselves as ebook aggregators. An aggregator stands between the author and the retailer such as Amazon. As Brookes describes: “ebook aggregators are companies that take a file from the user, convert it into multiple formats, and make it available through multiple distribution channels (platforms, stores, libraries).”

Most of the aggregators offer various services other than ebook distribution and aggregation such as ebook conversion, cover design, editing to help format your book. They can also provide help with ISBN acquisition, copyrighting, and tracking user payments. However, their primary focus is on distributing content to more than just one store. An aggregator helps authors and publishers reach the stores globally with their ebooks.

As a top publishing company for indies, PublishDrive will sell your books including stores like iBooks, GooglePlay, Amazon Kindle, Scribd, and OverDrive. Our network is made up of 400+ stores and 240k libraries in the US, China, India, Europe, and over 100 countries. Create your account to start your hassle-free publishing process!

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