Category: book fairs

03
Nov

Frankfurt Book Fair As Indie Author – Should you go?

Are you interested in attending a book fair as indie author? Should you attend book fairs as an independent author at the first place, or is this just a waste of money? This question is driving most authors nuts: on one hand, book fairs seem like the heart of publishing industry, where experts from all fields meet, network, make deals and give amazingly interesting lectures. On the other hand, book fairs are all about signing deals and making new contracts: what can an indie author make out of it?

As a relative newbie in the publishing industry, this was the first year I ever attended book fairs: early summer I went to London (this was kind of home territory), then this October I participated in Frankfurt Book Fair: I thought it will be similar to the London one, but I was mistaken.

At this point, most big book fairs have an area dedicated to indie publishing. However, this area always is a tad detached from the rest of the fair: in London, Author HQ was right behind children’s books, at the far end of the fair; and in Frankfurt, author services were at the back of Hall 3.0, Amazon present with only a tiny stand in a whole separate building dedicated for German publishing. Definitely very far away from the rest of the fair that was happening mostly in Halls 4 and 6, with the agents’ lounge and the business tables all situated in at least 10 minutes of walk; and surrounded with German teens queuing up for signings.

Authorpreneur event at Frankfurt Book Fair 2017

Despite the hostile environment, though, the organizers of the International Independent Author Program (Porter Anderson and the Publishing Perspectives) did everything in their power to make the program interesting and engaging.

Starting with IngramSpark’s Andrew Bromley (who was the only one using the great chance to give away free books); continuing with ALLi’s Orna Ross giving an inspiring pep talk on how the indies should use every opportunity to give away free samples of their writing (by blogging for example) in order to attract much needed audience; and finishing with our very own CEO Kinga talking about smart tools indie publishers can use to increase their ebook sales, the program has something in it for authorpreneurs at all levels. Last but not least, there was a discussion involving all speakers and the audience.

I’m sure that all attendees have enjoyed it.

However, it isn’t necessary to have been present in Frankfurt in order to access all these talks and much more: ALLi organized an Indie Author Fringe to coincide with the Fair, collected great speakers on their own and published recordings of the Frankfurt speeches as well. All for free. Lecturers include Porter Anderson on whether Frankfurt Book Fair is indie author friendly, Joanna Penn and Sukhi Jutla on how to become an author-enterpreneur and Tim Lewis on using a podcast to deepen follower engagement.
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13
Oct

Other Disruptors: New Ways of Distribution, VR and Royalty Share

This is the third, final part of our series focused on industry disruptors. The first part analysed how AI will automatize much of the marketing, and the second was interested in whether blockchain is here to decentralize distribution and pose a threat to Amazon and Google.

In the third part of the series, we are focusing on disruptors once again: how they change distribution and book production processes.

There is only a certain number of regular readers, and it seems like traditional publishers and self-publishers are fighting againsteach other to see who is able to get the biggest slice of the pie instead of simply focusing on providing better solutions to the readers.

As Richard Nash points out: there are two contrasting tendencies working against each other, both extremely low prices set by Amazon and extremely high prices set by traditional publishers. And this is the point where industry disruptors can come into picture.

Can you enter the price competition without compromising on quality? Will you present yourself as a premium service? Today’s biggest question is how to keep your professional integrity and stay on your feet.

 

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12
Oct

Blockchain: A Technology Publishers Have Never Heard of is Here to Disrupt the Industry

(This article was written in anticipation of the ALLi organized session at Frankfurt Book Fair on this topic and will be updated with the developments. It has been inspired by ALLi and the articles written by Orna Ross.)

Cutting edge technology is usually here to solve problems we never knew we had at the first place. There is much less talk, however, about problems that have been around for a while and have finally become close to being solved.

Some of the problems creative industry as a whole is facing concern author payments, licensing and rights. With an amazing amount of ‘free’ content available (speaking of music on Youtube or Spotify, news and other types of journalistic content, books and images), it is hardly traceable how and when the creators will get paid. With an astonishingly long chain between writers and readers, creators and audience, it is only a fraction of the money that gets back to the original creators of the IP. Not to mention that in addition to taking a big slice of the cake, end-distributors use data and advertising revenue generated mainly by content they don’t own – this data and revenue is never redistributed.

On the other hand, licences are difficult to get hold of. If I would like to find a picture for illustration purposes, I can search certain databases for free-to-use images and then hope that the information is correct. While the creative commons standard improved this area a lot, there is still a lot of unauthorized use. (This could be due to mechanisms being mistaken and only partially automatized.)

Unauthorized use can range from posting a cool gif on tumblr without crediting the original creator (as there is literally no way to find it) to obvious theft. It is not only end-user piracy content creators are afraid of, but monetizing stolen IP. There is always the option of better DRM. But does it really solve the problem?

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11
Oct

How Can Writers And Publishers Utilise Artificial Intelligence (AI)

Putting aside the constant scare of whether robots will soon take our jobs – coming even from creatives -, AI is already here and more and more companies are using it. But what does AI stand for and how can writers and publishers utilise artificial intelligence? This article starts with a little history for newcomers, then explores some solutions that are already existent and available for all and poses some questions about the future.

This year’s Frankfurt Book Fair is all about innovation and technology. On this note, let’s explore what AI can do for publishers, and whether there is anything publishers can do for AI.

Artificial Intelligence: Definition and brief history

Audience analysis and engagement

Content analysis, recommendation and creation


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19
Apr

Book’n’Seek tool by PublishDrive to monitor your ebooks on sale

Introduced at the London Book Fair in 2017 PublishDrive’s brand new Book and Seek feature is a quality assurance management tool to help provide transparency and quality assurance in the publishing industry. It might sound obvious, but it is good to keep in mind that a book will only make you money, if it is out on sale. We found that working with more distribution partners at a time, keeping track of your books on sale in different stores can be chaotic and time-consuming.

On our Book’n’Seek platform you can simply use ISBN and later on your titles to search for you books and monitor the stores in which they are available for sale.

How does it work?

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30
Mar

Coverage of London Book Fair 2017

Book fairs play a vital role in publishing and allow publishers, authors, industry professionals from all around the world to meet and do business in a fun way. The London Book Fair is no exception to that. The 3-day event (14th-16th March, 2017) was held at Olympia with more than 25,000 visitors. There were two floors in two main halls filled with around 1,500 exhibitors from more than 60 countries. This year the market focus was on Poland with a big Polish pavilion highlighting the country’s dynamic publishing industry and to increase awareness of its literary traditions.
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02
Dec

PublishDrive CEO in panel about self-publishing at Frankfurt Book Fair 2015

Book fairs are the gathering points of book industry professionals such as investor events or conferences for startups. Everyone goes there for networking and hustling their companies. According to this logic Frankfurt Book Fair is the SXSW for book industry professionals in Europe.

It is never a question whether you should attend Frankfurt Book Fair or not – if you want to meet in person your colleagues or partners who you are constantly in conversation with via email or you want to party out with your future partners, this is the best place to be!

In 2015 Frankfurt Book Fair PublishDrive was honored to be invited by Porter Anderson from The Bookseller to one of the panels about digital publishing. Our CEO, Kinga Jentetics was speaking about how self-publishers may exploit their opportunities in the digital publishing scene. We had the amazing opportunity to speak up with Porter Anderson from The Bookseller, Mary Cummings from Diversion Books and Cameron Drew from Booktrack.

There are a lot of amazing things what these other guys in the panel do, but what the most astonishing for me was during the panel discussion that the audience was extremely engaged and asked very thoughtful questions. We had a full audience eager to ask questions about PublishDrive. Many of them considered themselves as an author or very small publisher, but who are eager to learn more about ebook publishing.

The most important questions were the following:

How does PublishDrive handle metadata?

PublishDrive helps you store your metadata (title, ISBN number, price etc.) in one place in a user-friendly format. Afterwords we take care of all metadata management issues for different retailers. In every country retailers use different categorization for instance in different formats (ONIX, excel sheet, emails!), which makes your metadata management difficult. With PublishDrive we focus on bridging those gaps, so your books will be categorized in the best way in other countries as well.

Does PublishDrive provide professional editing during its book review system? How are books reviewed and in what languages?

We do not offer professional editing, because we believe, you as a content creator are the best in this job. We can offer you services who can help you with that, but our main focus is on helping you in the ebook management process, not in the content creation part. With PublishDrive we accept all languages and all kind of content, however we take care of avoiding explicit content. Other than that we do not judge the content itself, because we believe your readers will decide whether your book is good or not. But in all, we are happy to give you any advice on your content if you need.

What kind of marketing options does PublishDrive have?

PublishDrive has built in social media integration, so you directly can post to your Facebook or Twitter fans in our platform. With PublishDrive we have personal relationships to all stores with extra merchandizing options. Every month we compile a merchandizing plan for our retailer partners where your book may be included. As a result your book may be featured in Apple iBooks for instance. However these services are not guaranteed, because editors will review ourbook suggestions, but we found that 95% of our suggestions were featured for 1 week at least. We do merchandizing plan for free, and we appreciate all relevant marketing materials from you.

What languages does PublishDrive support?

We accept all languages. Currently we have more than 20 different languages in our platform from English to Turkish, Roman, Hungarian, Serbian etc. We constantly develop our retailer partner list globally, so feel free to upload content in any languages.

How is international pricing handled at PublishDrive?

We make pricing easy for you: you set your own currency for pricing and we will do the rest for you. In the background we calculate ebook prices for different countries in different currencies taking into account cultural differencies as well. This way we make sure your ebook reaches the right audience at the right price.

It was an honour to take part in the panel discussion with Porter Anderson at Frankfurt Book Fair and to meet so many new publishers and author, see you next time as well!

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Waiting for the crowd at FBF 2015

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