It is always exciting to read and write about faraway lands and cultures. But our ebook pricing tour has finally reached my home market: Europe. Is there more to the Eurozone than just – Euro? What and who decides ebook prices?
As many of our readers are indeed from Europe, we would be really interested to know what works for you, what strategies have you used?
What influences pricing in Europe?
One of the biggest challenge publishers of mainland Europe face is the case of high VAT. Unlike American and British ebooks, books bought all over Europe are subject to high (even as much as 27%!) VAT. This results in higher ebook prices in general: in order for the publishers to get anything back after VAT and distribution costs have been deducted the prices can’t be kept at 1 euro. (VAT is calculated based on the buyer’s country.)