It is always exciting to read and write about faraway lands and cultures. But our ebook pricing tour has finally reached my home market: Europe. Is there more to the Eurozone than just – Euro? What and who decides ebook prices?

As many of our readers are indeed from Europe, we would be really interested to know what works for you, what strategies have you used?

What influences pricing in Europe?

One of the biggest challenge publishers of mainland Europe face is the case of high VAT. Unlike American and British ebooks, books bought all over Europe are subject to high (even as much as 27%!) VAT. This results in higher ebook prices in general: in order for the publishers to get anything back after VAT and distribution costs have been deducted the prices can’t be kept at 1 euro. (VAT is calculated based on the buyer’s country.)

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Setting the ideal price of your ebook is the final step of self-publishing.

By the time you get to the point where you set a price for your work, you might think that you’re done with the hard part. But finding the right price might not be that easy after all.

Pricing is one of the keys to success. There is no best practice on how to price an ebook to sell well. Different factors are affecting the price such as genre, length, quality of the book, the status of the author, etc.

You need to put all these aspects into consideration when choosing the right price.

Get inside your reader’s mind

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Writing an ebook is hard. Pricing it should not be harder. Ebook pricing, however, can often feel like a maze without exits. It is easy to get lost or confused. With the following ebook pricing guide we would like to help beginners and seasoned publishers to find their way out.

If you are interested in different ebook pricing business models, keep reading. The first part of this article is for you.

If you are a self-publisher, however, and “nominal revenue share” is all Greek to you, just click on the links to skip the first part, and jump to learn about international markets, Amazon KDP and tips and tricks for setting the price of your book.

(Article was updated on 17/01/2018.)

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