Category: innovation

24
Nov

Messenger Bot for Writers: How to Build it and Use it

For the last few months, I was working on a secret project: teaching and launching our customer service chatbot, Edith. We write a lot about how writers can utilise AI and Natural Language Processing to save time with their marketing, so we thought: let’s try it ourselves! This is why we built Edith, our new customer service superstar: she knows the FAQ better than any of us, has a great sense of humor (well, she has my sense of humor) and gets smarter by the day. This article is on how to build a messenger bot using Dialogflow (API.AI) and how can authorpreneurs use it in their marketing. You can also try the bot (we used the sad and low-functionality WordPress plugin), only under this article.

Messenger Bot for Writers: Common Usages

Who doesn’t like talking to a robot? I start every morning asking my Google Assistant for the weather and traffic updates; but I often find myself just casually engaging in conversations with Siri on the iPad. (And millions of youtube videos prove that I’m not alone.)

Messenger bots are a great way to engage potential readers and keep your existing readers entertained.

Continue Reading…

Please follow and like us:
0
13
Oct

Other Disruptors: New Ways of Distribution, VR and Royalty Share

This is the third, final part of our series focused on industry disruptors. The first part analysed how AI will automatize much of the marketing, and the second was interested in whether blockchain is here to decentralize distribution and pose a threat to Amazon and Google.

In the third part of the series, we are focusing on disruptors once again: how they change distribution and book production processes.

There is only a certain number of regular readers, and it seems like traditional publishers and self-publishers are fighting againsteach other to see who is able to get the biggest slice of the pie instead of simply focusing on providing better solutions to the readers.

As Richard Nash points out: there are two contrasting tendencies working against each other, both extremely low prices set by Amazon and extremely high prices set by traditional publishers. And this is the point where industry disruptors can come into picture.

Can you enter the price competition without compromising on quality? Will you present yourself as a premium service? Today’s biggest question is how to keep your professional integrity and stay on your feet.

 

Continue Reading…

Please follow and like us:
0
12
Oct

Blockchain: A Technology Publishers Have Never Heard of is Here to Disrupt the Industry

(This article was written in anticipation of the ALLi organized session at Frankfurt Book Fair on this topic and will be updated with the developments. It has been inspired by ALLi and the articles written by Orna Ross.)

Cutting edge technology is usually here to solve problems we never knew we had at the first place. There is much less talk, however, about problems that have been around for a while and have finally become close to being solved.

Some of the problems creative industry as a whole is facing concern author payments, licensing and rights. With an amazing amount of ‘free’ content available (speaking of music on Youtube or Spotify, news and other types of journalistic content, books and images), it is hardly traceable how and when the creators will get paid. With an astonishingly long chain between writers and readers, creators and audience, it is only a fraction of the money that gets back to the original creators of the IP. Not to mention that in addition to taking a big slice of the cake, end-distributors use data and advertising revenue generated mainly by content they don’t own – this data and revenue is never redistributed.

On the other hand, licences are difficult to get hold of. If I would like to find a picture for illustration purposes, I can search certain databases for free-to-use images and then hope that the information is correct. While the creative commons standard improved this area a lot, there is still a lot of unauthorized use. (This could be due to mechanisms being mistaken and only partially automatized.)

Unauthorized use can range from posting a cool gif on tumblr without crediting the original creator (as there is literally no way to find it) to obvious theft. It is not only end-user piracy content creators are afraid of, but monetizing stolen IP. There is always the option of better DRM. But does it really solve the problem?

Continue Reading…

Please follow and like us:
0
11
Oct

How Can Writers And Publishers Utilise Artificial Intelligence (AI)

Putting aside the constant scare of whether robots will soon take our jobs – coming even from creatives -, AI is already here and more and more companies are using it. But what does AI stand for and how can writers and publishers utilise artificial intelligence? This article starts with a little history for newcomers, then explores some solutions that are already existent and available for all and poses some questions about the future.

This year’s Frankfurt Book Fair is all about innovation and technology. On this note, let’s explore what AI can do for publishers, and whether there is anything publishers can do for AI.

Artificial Intelligence: Definition and brief history

Audience analysis and engagement

Content analysis, recommendation and creation


Continue Reading…

Please follow and like us:
0
23
Aug

5 Things Everybody Gets Wrong About Interactive Books

The widespread of interactive books coincided with me getting into publishing studies and I couldn’t be any happier to live in this amazing age.
I still remember my disbelief in 2009, when I first heard about hypertext and interconnected books. My professor seemed to be telling an impossible tale about a future where all quotes, references and mentions will be easily searchable in all works of literature and where we can create our own story within the book, breaking up the linear order of reading.

Now we have all we could only dream of, and so many things we could have never imagined: but do we used it as we should? Do interactive books get all the awe and respect they deserve? And most importantly: are they the future? In the following I am debunking five misconceptions about interactive books and show everyone how amazing they are.

1. Interactive books are a new invention

Even if we don’t count colouring books, pop ups and all kinds of hands on books for kids, traditional printed books that allow the readers to interact or change the story some way or another have been around for awhile now. Do any of you remember the gamebooks that came with a dice and you had to decide where to go next, whom to fight and whom to avoid?
It was just a question of time that traditional linear storytelling gets combined with the reader’s desire to get involved and to get an enhanced story, that ‘steps off’ the pages. Although the first Kindles coming to the market didn’t look anything like the future (being heavy, black and very-very basic), interactive books conquered the market nevertheless.
Continue Reading…

Please follow and like us:
0
27
Jun

Bulk Import 2.0 has arrived

Bulk import is an easy and quick way to publish many books at once. However, when you are uploading many books at once, importing the data can be still very time-consuming.

With the new 2.0 version of the product, PublishDrive has optimized bulk import performance speeding up the process and making it more intelligent. Publishers don’t need to sit and wait for the files to be validated any more: the validation starts automatically in the background right after uploading the files.

What has changed:

Continue Reading…

Please follow and like us:
0
27
Jun

Advanced Pricing at PublishDrive

The new Advanced Pricing feature is available now on the platform providing publishers with the option of easily setting the price for every currency in which they are selling books. The system lets you to manually set all prices to your chosen value.

Pretty Price option

The option of individual multi-currency pricing on the platform allows publishers to create ’pretty prices’ for all the currencies they use. Rounding the price to a prettier value is important in winning readers’ trust as they’re accustomed to simple, rounded numbers.
Continue Reading…

Please follow and like us:
0
25
May

Google Has Invested in PublishDrive Through its Launchpad Accelerator Program

PublishDrive is one of the inspiring group of startups that is going to Google HQ this summer to take over Silicon Valley as a booktech startup!

Companies from Asia, Latin America, Africa and Europe will be heading to Google Headquarters to take part in a 2-week training. Google will help startups dig deeper into machine learning and AI, to help them leverage Google’s latest technologies to scale their apps.

The program gives PublishDrive a unique opportunity to use Google’s network and resources for product development and marketing. It includes intensive mentoring from 20+ Google teams, and expert mentors from top tech companies and VCs in Silicon Valley.

What does Google give during the program?

Continue Reading…

Please follow and like us:
0
24
Apr

Marketing Magic Tool is here to help publishers increase ebook sales

New feature available at PublishDrive. Based on artificial intelligence and machine learning, hand in hand with the power of business intelligence, PublishDrive’s Marketing Magic Tool is here to help increase ebook sales and enable publishers to reach their audience more effectively.

We found that the reader base is unique of every store, so are the bestselling titles and genres. There is no publisher who can keep track of this and develop different marketing strategies by countries and stores without the help of AI and machine learning.

With the new Bestseller Match feature, which is the alpha version of the ultimate Marketing Magic, publishers are able to see the most similar titles of their books (defined by tags and content), store by store.

How to use the feature?

Continue Reading…

Please follow and like us:
0
19
Apr

Book’n’Seek tool by PublishDrive to monitor your ebooks on sale

Introduced at the London Book Fair in 2017 PublishDrive’s brand new Book and Seek feature is a quality assurance management tool to help provide transparency and quality assurance in the publishing industry. It might sound obvious, but it is good to keep in mind that a book will only make you money, if it is out on sale. We found that working with more distribution partners at a time, keeping track of your books on sale in different stores can be chaotic and time-consuming.

On our Book’n’Seek platform you can simply use ISBN and later on your titles to search for you books and monitor the stores in which they are available for sale.

How does it work?

Continue Reading…

Please follow and like us:
0