Category: innovation

27
Jun

Advanced Pricing at PublishDrive

The new Advanced Pricing feature is available now on the platform providing publishers with the option of easily setting the price for every currency in which they are selling books. The system lets you to manually set all prices to your chosen value.

Pretty Price option

The option of individual multi-currency pricing on the platform allows publishers to create ’pretty prices’ for all the currencies they use. Rounding the price to a prettier value is important in winning readers’ trust as they’re accustomed to simple, rounded numbers.
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25
May

Google Has Invested in PublishDrive Through its Launchpad Accelerator Program

PublishDrive is one of the inspiring group of startups that is going to Google HQ this summer to take over Silicon Valley as a booktech startup!

Companies from Asia, Latin America, Africa and Europe will be heading to Google Headquarters to take part in a 2-week training. Google will help startups dig deeper into machine learning and AI, to help them leverage Google’s latest technologies to scale their apps.

The program gives PublishDrive a unique opportunity to use Google’s network and resources for product development and marketing. It includes intensive mentoring from 20+ Google teams, and expert mentors from top tech companies and VCs in Silicon Valley.

What does Google give during the program?

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24
Apr

Marketing Magic Tool is here to help publishers increase ebook sales

New feature available at PublishDrive. Based on artificial intelligence and machine learning, hand in hand with the power of business intelligence, PublishDrive’s Marketing Magic Tool is here to help increase ebook sales and enable publishers to reach their audience more effectively.

We found that the reader base is unique of every store, so are the bestselling titles and genres. There is no publisher who can keep track of this and develop different marketing strategies by countries and stores without the help of AI and machine learning.

With the new Bestseller Match feature, which is the alpha version of the ultimate Marketing Magic, publishers are able to see the most similar titles of their books (defined by tags and content), store by store.

How to use the feature?

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19
Apr

Book’n’Seek tool by PublishDrive to monitor your ebooks on sale

Introduced at the London Book Fair in 2017 PublishDrive’s brand new Book and Seek feature is a quality assurance management tool to help provide transparency and quality assurance in the publishing industry. It might sound obvious, but it is good to keep in mind that a book will only make you money, if it is out on sale. We found that working with more distribution partners at a time, keeping track of your books on sale in different stores can be chaotic and time-consuming.

On our Book’n’Seek platform you can simply use ISBN and later on your titles to search for you books and monitor the stores in which they are available for sale.

How does it work?

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21
Oct

Sales analytics in PublishDrive

We have new, detailed sales analytics in PublishDrive! Our objective is to increase your ebook sales with a global reach and help you understand the market and the performance of your ebooks. That’s why we give you the best tool in your hand for sales analytics, so you can see how well your books perform.

PublishDrive is the most intelligent ebook publishing platform made for you. Try it now!

What can you see in sales analytics in PublishDrive?

  • You can follow realtime sales data with filtering, so you can check the most important specific metrics for your books. Such as filtering by country, title, contributor or store.
  • You can understand deeper what the driver of growth for your books is. You can see the bestselling categories, countries, the best price tier for your books and you can understand where most of your revenue comes from.

 

How can you use our new feature, the sales analytics?

Click on the „Sales” heading in your Menu in PublishDrive.

sales analyticsYou can always choose Chart or Map view.

ebook sales

sales analytics

You can add filters about term, your content and sales.

sales analytics

sales analytics

You can choose from the following options in order to analyse your sales data:

  • Publisher/Imprint
  • Title
  • Contributor
  • Series
  • Adult content
  • Category
  • Right status
  • Language

You can choose the following options to clarify your sales data:

  • Store
  • Country
  • Purchase type
  • Price tier

 

Here is an example for filter use:

sales analytics

On the first chart you can see the volume and value of your sales.

sales analytics

Under this column chart you can see your best performing titles.

sales analytics

In the following section you can see your best values (category, price tier, country, store)

sales analytics

On the right side you can see the ‘Best performing titles’ and the ‘Best performing countries’.

sales analytics

sales analytics

On the left side you can see the ‘Price tiers’ and the ‘Proceeds by store and country’.

sales analytics

sales analytics

Check out our new feature in your PublishDrive account! 🙂

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19
Oct

ISBN for Ebooks: Myths & Facts, and The Story Behind the Numbers

Relax, you are almost there. You wrote a book, you edited it, and you probably have your cover and pricing and marketing all in line. There is nothing else left than to upload it and enjoy the well-deserved success. Or is there?

Many people think that applying for an ISBN is like going to the dentist: a painful, unavoidable necessity. They push it into the back of their mind, try not even to think of it. In the following article, we will demystify ISBNs, tell you everything you ever wanted to know about them (and everything you didn’t), guide you through the application process and offer some alternatives.

What does ISBN stand for?

That very long number just under or above the barcode on the back of the book is designed following a very strict set of rules. The rules are made by the International Standards Organization (ISO): they sell the rulebook to countries or companies, who then sell the International Standard Book Number to you. ISBN was developed in 1970, designed to make referring to books and different editions of the same book easier across the publishing world. It started with ten digit numbers, but since 2007 they consist of 13 digits so that they can be also read as barcodes. They can be assigned to books, audiobooks, even apps belonging to a book.

However, journals, magazines, and other periodicals, cannot get ISBNs: they have an ISSN number assigned to the whole series which doesn’t change with every new title.

So isn’t it just a random number assigned to a book?Ebook ISBN example

No, it isn’t. The first 3 numbers are the “prefix” element; this currently can be either 978 or 979. (And yes, you simply put 978 in front of old ISBNs to make them 13 digits.) The next group is the registration group element: it can refer to a country, a language group or a particular territory. (10 digit ISBNs start with the country identifier.)

0 and 1 stand for the English language, 615 in the example above stands for Hungary. If you are interested, you can check out the whole list of registration numbers here. The next group of numbers, the registrant element belongs to the publisher or to the agency giving the ISBN number.

You might already noticed that all these groups have a differing length of digits: if the registration agency expects the publisher to publish several books, the registrant element is shorter, giving more space for the publication element, and vice versa.

You can buy the list of 900.000 registrant elements in a very expensive book. The next set of numbers refers to the particular publication. And the last number is the check digit: it is always a single number, the weighted sum of the digits the ISBN is made of (used for error detection).

What is ISBN good for?

ISBN is a unique identifier belonging to a specific format of a book: an audiobook version, an ebook version and the revised second edition of a book all have different ISBNs. If you ever went to language school holding a textbook just slightly different from everyone else’s, you know how important it is to actually check for matching ISBNs. New editions, even with a new cover, however, don’t get a new ISBN, unless they have been rewritten.

ISBNs are a very handy way to order books, refer to them and check books in circulation: the main reason why recent statistics struggle to provide indie sales data is the lack of ISBNs in the industry. It is also a powerful searching tool if you are looking for a specific version of a book.

How do I get it?

Well, it depends on where you (as a person or as a publisher) are based. The International ISBN Agency is giving out the registration group identifiers to local authorities who then decide what to do with them. In the US and in Australia, the only place you can get an ISBN is called Bowker: you can buy them as cheap as one for $125 or a prefix for 10 ISBNs for $250.

In the UK, you can buy them from Nielsen, one for £89 and prefix for 10 for £149. Other countries, such as Hungary issue ISBNs for free: in Hungary, the National Library is responsible for giving out ISBNs. You can get one within four days on the promise of sending in to the library six copies of your book (called “legal deposit”) within 15 days of getting published – by law.

You can check the agency in your country or language here. They will ask you the title, authors, publisher, publishing date and genre before issuing one. For an extra fee, you can get your book put in a list like the Books in Print database, to enhance discoverability.

So, do I need an ISBN for my ebook?

Almost certainly not. First of all, there are no rules stating that you need an ISBN in order to publish books – at least definitely not in England or in the US.

On the other hand, you might live in a country where it is a legal requirement (you can just search on Google for “is ISBN required by law” in your language to figure it out – it varies by country). Unless you are thinking about getting a physical copy of your book into bookstores, you won’t need an ISBN.

Neither Amazon nor iBooks requires you to have one (we neither). However, if you would like to sell your books in several stores, you still need a unique identifier, just to make your life (and your retailers’ life) a bit easier: we developed PUI (PublishDrive’s Unique Identifier) which is a fast, free and simple way to get an identifier globally accepted in stores and libraries.

No days of waiting, no high fees. PUIs are automatically assigned to your books during the publishing process.

Happy publishing!

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