Category: publishing industry

31
Jan

Amazon Advertising for Ebooks is Now Available through PublishDrive

 

Amazon’s Sponsored Products ads are among the most powerful marketing tools for authors who sell ebooks on Amazon. But the learning curve prevents many authors from ever taking advantage of this robust advertising tool.

Months ago, we set out to change that.

We’re thrilled to announce that we’ve launched a built-in marketing feature that integrates Amazon advertising for ebooks.

Sign up now and try it!

Our team invested months of research into finding the best ways to simplify this tool for authors, and we are beyond excited to be the first self-publishing platform to integrate Amazon advertising for ebooks. Now authors can manage global ebook distribution and powerful advertising in a single platform.

Until the end of March 2019, beta-testing of this feature is available to all PublishDrive users who sell ebooks on Amazon. This means you can use the tool even if you distribute directly to Amazon rather than going through PublishDrive.

Learn more about Sponsored Products ads below and discover how easy it is to get started thanks to our new feature.

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29
Jan

Royalty Share vs. Subscription Pricing for Self-Published Authors – Which Option is Best?

PublishDrive offers two pricing options: Royalty Share and Subscription Pricing. These flexible options allow authors at every stage of their self-publishing career to maximize their royalties. But how will you decide which one is best for you?

Here, we’ll break down the differences to help you choose.

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18
Jan

PublishDrive’s Subscription Pricing Increases Take-Home Royalties for Authors – Learn More in Our Case Study!

Increase Author Royalties Case Study 1When we rolled out Subscription Pricing last October, some were hesitant to give it a shot at first.

After all, the ability to keep ALL royalties (after the stores’ fee) for a small monthly fee of $100 is unheard of among self-publishing aggregators.

But we’re happy to report that it’s working – and authors are loving it.

To illustrate the benefits of our new pricing option, we detailed best-selling author Rachel Morgan’s experience after she enrolled in subscription pricing. Explore the summary below to check out the highlights, and download the full case study for FREE here.

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10
Jan

Introducing PublishDrive’s Free Public Ebook Conversion Tool

free ebook conversion 1

Our free ebook conversion has been a tremendous benefit for PublishDrive users, but our team wanted to create a tool that all indie authors could use – not just those signed up for PublishDrive.

We’re super excited to announce that we’ve developed a FREE public ebook converter for commercial use – and there is no registration required.

 

Convert my manuscript!

Free, Accessible Ebook Conversion for all Indie Authors

With our free tool, it’s never been easier to start publishing. All that’s needed to begin is a Microsoft Word DOCX file, and we’ll handle the rest!

How It Works:

After uploading your manuscript in DOCX format, you’ll be prompted to answer a few questions. Your responses will help us customize your ebook file.

For example, if your source file doesn’t contain a table of contents, no problem! Based on the information you input, we can instantly create high-quality EPUB and MOBI files that contain the following:

  • Table of contents
  • Copyright page
  • Title page
  • Seamlessly incorporated cover image

free ebook conversion 2

In other words, you’ll get a ready-to-publish ebook file that will look great and function on all reading devices.

Unlike other free converters, ours produces ebook files specifically for commercial purposes, which means they’ll provide the highest quality reading experience and be free of formatting errors.

And the best part is that this public tool is completely free to use, and you don’t have to be a registered PublishDrive user.

After downloading your newly converted EPUB and MOBI files, you’re free to do whatever you want with them. 

And if you’re not happy with the files, you can start over and convert your manuscript as many times as you need to.

Ready to get started? Check out our free DOCX to EPUB/MOBI converter here!

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13
Dec

Top 3 Ways of Boosting Your Author Career Through Writing Conferences

Top 3 ways of boosting author career with writing conferences

You’ve probably heard that conferences are essential to your writing career development, but do you know why?

The PublishDrive team attended several conferences this fall where we either gave a talk or simply had the chance to mingle with writers. As the number of author-related conferences grows rapidly year by year, you may be wondering which ones are best for you. In this article, I summarize various types of author-related conferences and my personal takeaways.

To sum up, I’ve attended the following conferences: Digital Book World (Nashville), Romance Con (Richmond), National Writers Union Conference (New York), Las Vegas Book Festival (Las Vegas), 20booksto50k (Las Vegas), YALLfest (Charleston), and Miami Book Fair (Miami) – I’ve definitely compiled a list of thoughts!

Here are my top three recommendations for leveraging the power of conferences in the publishing industry:

  • Attend the conference that fits your publishing journey.
  • Learn from other writers and attendees and collaborate with them.
  • Prepare for conferences accordingly and have fun! 🙂

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26
Nov

We’re Back from the 20Booksto50k Conference, and We Can’t Wait to Tell You About It

The PublishDrive team just wrapped up an incredible three days at the recent 20Booksto50k conference, which was held in Las Vegas from November 6 – 8, 2018.

Frankly, we did so much and spoke to so many amazing authors that it’s impossible to fit into a single blog post. But, we wanted to share a recap for those of you who couldn’t make it this year. Here’s what we were up to and learn why attending conferences is crucial for any indie author.

What is the 20Booksto50k Conference?

Before we dig in, you might be wondering: “What is 20Booksto50k?”

20Booksto50k is a Facebook group that was started by self-published author, Michael Anderle, back in 2015. At the time, he realized he could make a sustainable income of about $50,000 a year by publishing 20 books that sold at least a few copies per day. After his first $12,000 month, he knew that his strategy could help other authors succeed and wanted to share his insight.

Since then, the 20Booksto50k Facebook group has amassed a following of over 26,000 members who’ve come together to share tips about self-publishing and make connections. Members include best-selling indie authors and those who are just starting out.

20Booksto50k held their first conference in 2017, which was a huge success. This year’s event was likewise a hit, drawing hundreds of attendees from all over the world. Continue Reading…

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18
Jul

Overview of the Chinese Book Market

PublishDrive signed a contract with retail giant DangDang, often dubbed as ‘the Chinese Amazon’. To celebrate this partnership, here is our analysis of the Chinese book market. We are grateful for the data shared by German Book Office Beijing, information shared with us by our new partner store, and other sources credited below.

With almost 1.4 billion people, China is the biggest market in the world. Its power and influence have for a long time been disregarded by Western publishers. However, more and more people discover the Chinese market and the possibilities of publishing in China could bring them. This article is aiming to provide an overview of the Chinese book market, analyze the trends and discover some opportunities that could benefit authors and publishers.

Demographics

As summarised in Foreword Reviews, China’s population is not only the largest of the world but is undergoing major changes. These changes make it even more attractive. Sociological trends, just as the fast-growing urbanization and the strong economy result in a strong and educated middle class. These people are eager for Western titles but also cultivated in Chinese literature. The recent abandonment of the one-child policy is expected to further boom the population. The sociological findings are also supported by numbers, as can be seen in the next paragraph. To sum up, these socioeconomic changes make China one of the most sought-after markets today.

Chinese book market in numbers

Although the Chinese book market is usually quite secretive when it comes to its numbers, valuable fresh data has been provided for last year’s Beijing Book Fair. OpenBooks, the Chinese equivalent of Nielsen BookScan has released some current numbers. They estimate the total volume of the book market to be between 20 and 23 billion USD in 2016. The total turnover is increasing by an average of 0.3% yearly. Online book sales have accounted for 45% of total industry turnover (GBOB, Chinese Book Market Data (2017)).

According to data by Chinese Academy of Press and Publication, 58.4% percent of the population regularly reads books. This amounts to around 812 million people altogether. Increasing the percentage of readers is part of the state agenda. The Chinese People’s Government is promoting reading with nationwide campaigns, reaching up to 800 million people at a time.

The three most important distributors are DangDang, Amazon China, and JD. All three of them are committed to offering a safe and protected environment not only to their readers but to their publishers. They are using different kinds of DRM technologies and offering books through different channels and on different devices to fight ebook piracy.

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17
May

GDPR for Authors: Are You Compliant?

The new European General Data Protection Regulation (GDPR) is coming to effect shortly (May 25), and has definitely created a lot of buzz. GDPR for Authors aims to demystify the new regulations and explain what GDPR means for authors, publishers and bloggers. If you have completely missed the news: it is still not too late to start preparing!

Disclaimer: The information in this article is for general guidance on GDPR and is not legal advice. We’ve tried to ensure that all information is accurate, but please contact an adviser or solicitor for more help.

gdpr for authors

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03
Apr

Great on Kindle for nonfiction books launches as beta

Remember Amazon’s mysterious 50% royalty rate? Apparently, it wasn’t just an error: it was foreshadowing a new Kindle program. On a book-by-book, invite-only basis, Amazon has launched Great on Kindle with a 50% royalty rate.

According to KDP help centre, Great on Kindle Ebooks offers enhanced features in nonfiction books to readers. Every nonfiction book is eligible to be selected if it is available on Amazon.com and meets the program’s quality standards. Books selected in the program are eligible for 50% royalties.

great on kindle

Quality standards for Great on Kindle

For nonfiction books to be featured, they have to meet the following quality standards:

1) All images have to be high resolution: at least 300 ppi.

2) Enhanced Typesetting must be enabled.

3) Consistent and accurate metadata entry. (Read more about metadata entry here.)

4) Enable X-Ray: it is a handy Kindle tool enabling authors to add descriptions of people, places and events in the book.

5) Get rid of all typos and formatting errors.

6) Set up an Author Page.

If a title meets all of these requirements, it might be selected by Kindle team to be part of this program.

Benefits of Great on Kindle

If a nonfiction book gets selected to Great on Kindle, it can have many benefits.

On the product page, a message will identify the book as “high-quality”. Also, certain promotional credit offers will be available to customers, but these promotions won’t affect royalties. And the best part: the 50% royalty plan, if the book’s list price meets the requirements described here. Interestingly, nonfiction books participating in the 50% royalty plan must be priced between 4.99 and 19.99 USD, or 5.99 and 24.99 GBP. Nate Hoffelder at The Digital Reader points out that this could be a great opportunity for those authors who have many high quality images: these authors have seen their royalties eaten up by delivery fees before. With the Great on Kindle program, there are no delivery fees.

We are extremely excited to see this new development and we hope that it’ll result not only in better quality nonfiction books, but also higher sales for all authors.

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12
Feb

Brazilian Ebook Market in 2017: Trends and Predictions

To help us understand the Brazilian ebook market, we asked newcomer Pablo Araújo (straight from Recife, Brazil) to analyse the situation. Pablo graduated in communication studies, advertising and media, and he did an amazingly thorough job creating nice infographics as well. As always, comments are very welcome.

“If you want to see a rainbow, first enjoy the rain!”, said Brazilian author Paulo Coelho. His book, The Alchemist sold more than 65 million copies worldwide, hitting #1 in 18 countries, and giving him a spot on the Guinness World Records. If we consider a market with hundreds of millions of potential readers a rainbow, and the rain is the risk you take when joining the Brazilian ebook market, the rain is very much welcome.

Brazilian book market overview

Brazil has a population of 210 million people. According to a survey conducted in 2015, 56% of people over the age of 5 – almost 89 million people – consider themselves readers. 77% of these people have declared that they would like to have read more last year.

With the increasing amount of readers, especially among the youth, it’s not a surprise that according to the Book Market Production and Sales Research, 385 million books were sold in 2016, resulting in a total revenue of BRL 5.27 billion (almost 1.65 bn USD).

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