Activating your fandom to buy direct with psychological triggers
Retailer sales have taught authors to go for the “easy yes”, but building direct sales into your business takes a different set of skills. Join me, Danica Favorite, Community Manager at PublishDrive to learn some of the common psychological triggers that help you turn your casual readers to true fans to buy direct from you with USA Today Bestselling author and publishing expert Russell Nohelty.
Bio:
Russell Nohelty (www.russellnohelty.com) is a USA Today bestselling fantasy author who has written dozens of novels and graphic novels including The Godsverse Chronicles, The Obsidian Spindle Saga, and Ichabod Jones: Monster Hunter. He is the publisher of Wannabe Press, co-host of the Kickstart Your Book Sales & Six Figure Author Experiment podcasts, and cofounder of the Writer MBA conference & The Future of Publishing Mastermind. He also co-created the Author Ecosystem archetype system to help authors embrace their natural tendencies to find success. You can find most of his writing at theauthorstack.com. He lives in Los Angeles with his wife and dogs.