What Is Filler Content

Glossary > Filler Content

What are the traits of filler content?

1. Limited value: Filler content tends to offer minimal informational or educational value, as it is not intended to be the primary focus of the publication or to convey critical insights.
2. Generic nature: Filler content is often more generic and less specific to the publication's theme or target audience, making it applicable to a broader range of readers but less engaging and memorable.
3. Short length: Filler pieces are typically shorter and less substantial than more in-depth articles or features, occupying a smaller space within the publication.
4. Lower priority: Filler content is not typically the main attraction of a publication, taking a backseat to more important and engaging articles or features that better align with the publication's purpose and audience.

How to write filler content?

1. Choose relevant topics: Despite filler content not being the primary focus of a publication, selecting topics that are at least loosely related to the theme of interest or target audience helps keep your audience interested and the general cohesion of the content.
2. Maintain quality: Even if filler content is less critical or impressive than feature articles, ensuring it is well-written, engaging, and error-free can contribute to a more polished and professional general appearance of the publication.
3. Use visuals: Incorporating images, graphics, and visual elements into the filler content can help break large blocks of text, making the content more appealing to readers. Additionally, it supports the overall design and layout of the publication. 
4. Limit filler content: While it may be necessary to include filler content to achieve a specific layout or meet page requirements, strive to keep the proportion of filler content to a minimum, prioritizing more valuable and engaging pieces that better serve your readers.

Filler content in the publishing industry serves a practical purpose by occupying space and balancing the layout of a publication. However, it is essential to use filler content judiciously and prioritize more engaging, informative pieces that cater to the target audience and fulfill the publication's goals.