Product Marketing Expert

By Kinga Jentetics

PublishDrive, the only SaaS self-publishing platform you need to publish, promote, and sell your books in the digital age is hiring a new Product Marketing Expert!

Who we are:

We started with a simple idea—that everyone should be able to publish their books—and we’ve been rethinking the publishing journey ever since.

For authors, we’re creating a one-stop-shop to run your entire publishing business, from converting your manuscript to publishing in thousands of stores and sales analytics on your laptop for all book formats: ebooks, print-on-demand or audiobook. For publishers, we’re making it faster to publish thousands of books to the retailers readers love.

Publishing sounds like a simple thing and it should be. Somewhere along the way, it got complicated. We’re working hard to make publishing easy for everyone.

What we’re aiming for:

We are ready to take the next steps with our new Product Marketing Expert colleague in our awesome team. Our new teammate will be responsible for promoting the product's value to the target audience through marketing automation and campaigns to support the product-led growth strategy.

As a Product Marketing Expert you will be responsible for:

  • Understanding of the product's target audience, and in-depth knowledge of relevant product features
  • Determining the mix of marketing content for creation and distribution
  • Creating and managing budgets for marketing campaigns
  • Managing a calendar of content around the product and creating the schedule (video, blog, guides, presentation, etc.)
  • Working with content creators to make content that reflects the product and brand image
  • Communicating with customer support, product development and sales/marketing teams to promote the product’s value and to provide the best user experience
  • Plan, develop and manage campaigns about new products/features
  • Constantly monitor and analyse product performance and key SaaS metrics
  • Conduct product research through surveys, interviews, focus groups or in-app methods
  • Run rapid experiments around product usage/onboarding/in-app communication or pricing strategies for the product
  • Plan, develop and manage campaigns to improve the product-led growth strategy including acquisition, upgrades and retention
  • Follow trends in the publishing industry
  • Constantly monitor user feedback and make suggestions

You are a perfect team member, if you have:

  • Proven experience as a Product Marketing Manager or similar role
  • Excellent communication skills
  • Analytical mind and strong quantitative skills
  • Email automation/marketing experience
  • Experience with using marketing automation tools engaging with products such as Hubspot, Pardot
  • Experience with user behaviour analysis tools such as Google Analytics, Hotjar, Mixpanel
  • Extraordinary communication skills, both verbal and written, at all levels
  • Global cultural awareness and experience with global teams and customers
  • Strong interpersonal skills. Enthusiastic, positive and creative attitude
  • Knowledge of data-driven predictive models on acquisition and retention funnels 
  • Customer-first orientation, with deep global experience working with the Consumer segment for SaaS products

Advantages:  

  • Book publishing experience or network
  • Copywriting experience
  • Experience with US-based customers

What you can expect from us:

  • Competitive salary for full-time engagement
  • Young and fun work environment in a scaling startup company
  • Self-directed work with autonomy and the focus on results
  • Self-actualization will be a part of your life
  • Remote work