What Is a Log Line

Glossary > Log Line

How to create a successful log line?

Crafting a compelling log line is both an art and a science, as it requires the ability to distill the essence of a story into a brief, captivating snippet that intrigues the target audience and encourages them to explore the work further.

1. The primary focus should be on the core conflict of the story and the central characters involved. The aim is to present the primary plot points in a manner that highlights the stakes and the unique aspects of the narrative. It is essential to strike a balance between providing enough information to generate interest without revealing too much or overwhelming the reader with excessive detail.
2. A key element in a successful log line is clarity. It should be easy for the reader to understand the main characters, their goals, and the obstacles they face. Avoid using vague language or jargon that may confuse or alienate the reader. Instead, opt for simple, direct language that communicates the story's premise.
3. Another vital aspect of a log line is its emotional appeal. The goal is to evoke a strong emotional response from the reader, be it curiosity, excitement, or intrigue. This emotional connection is what drives the reader to want to learn more about the story and potentially invest their time and resources in it.
4. It is also essential to consider the target audience when crafting a log line. Different genres and age groups may require varying approaches in terms of tone, language, and emphasis. For instance, a log line for a young adult novel might focus on relatable themes and emotions that resonate with teenagers. In contrast, a log line for a science fiction novel might emphasize the unique world-building and imaginative concepts at play.

Why are log lines useful?

In the competitive landscape of the publishing and entertainment industries, a well-crafted log line can be the key to getting a foot in the door. A well-written log line can effectively convey the heart of a story in just a few words, helping creative works find their way to readers and viewers alike. 

Aside from being an effective marketing tool, they are a great asset for authors, allowing them to maintain focus on the story's central theme when writing or revising the text.