Amazon’s Sponsored Products ads are among the most powerful marketing tools for authors who sell ebooks on Amazon. But the learning curve prevents many authors from ever taking advantage of this robust advertising tool.
Months ago, we set out to change that.
We’re thrilled to announce that we’ve launched a built-in marketing feature that integrates Amazon advertising for ebooks.
Our team invested months of research into finding the best ways to simplify this tool for authors, and we are beyond excited to be the first self-publishing platform to integrate Amazon advertising for ebooks. Now authors can manage global ebook distribution and powerful advertising in a single platform.
Until the end of March 2019, beta-testing of this feature is available to all PublishDrive users who sell ebooks on Amazon. This means you can use the tool even if you distribute directly to Amazon rather than going through PublishDrive.
Learn more about Sponsored Products ads below and discover how easy it is to get started thanks to our new feature.
What are Amazon’s Sponsored Products Ads?
Amazon’s Sponsored Products are cost-per-click ads for individual product listings that appear on product pages and search results throughout Amazon’s website. If you’ve ever been browsing for a new book on Amazon, then you’ve seen Sponsored Products. They look like regular book product listings, but they have a little tag that says “Sponsored.”
The great thing about Sponsored Products is that they directly target readers who:
- Already love the genre you write in
- Are primed to buy
This is what makes them such an effective tool for boosting sales and expanding your readership, even if you write in a crowded genre. Sponsored Products ads are also cost-effective. Since they’re cost-per-click, you only pay when a reader clicks on your promoted book.
Managing Amazon Advertising Campaigns on PublishDrive
Our new built-in tool makes it super easy to get up and running with your first campaign.
Here’s how it works:
Step One: Fund Your Marketing Budget and Select Your Book
You’ll need to fund your marketing budget before getting started. The process is simple: you can either make a deposit with PayPal or a credit card, or you can transfer money from your book earnings.
Next, select the book you want to promote. If you’re using the beta-testing version and you don’t distribute to Amazon via Publishdrive, upload your book as a draft. Don’t worry, it won’t be published. This just gives us the information needed to link your ad to the ebook’s live product page on Amazon.
Step Two: Enter Your Campaign Details
Enter the campaign details, such as the start and end dates, daily budget, and bid.
Step Three: Launch!
Hit “Launch” and we’ll handle the rest! You can edit your campaign details anytime, and you’ll have access to robust, downloadable sales data. The live analytics, which includes different types of performance indicators, will make it easy to check your campaign’s progress at a glance.
Authors who launch Amazon advertising campaigns via PublishDrive can also unlock enhanced analytics on their Sales Chart. The enhanced analytics shows exactly when the campaign began, so authors can see their before-and-after earnings.
Try Amazon Advertising for Ebooks Today!
We can’t wait to see how authors will benefit from this easy-to-use advertising feature. Try it out today! The new feature can be found under the Marketing section of your PublishDrive dashboard. For more detailed information, feel free to review our Help Center article.
P.S. Don’t forget that our built-in marketing suite includes several free tools! Learn more about our free ebook marketing tools here.