Any quick online search will give you slews of experts sharing how to write a book description that sells. However, most people fail to address the primary element to creating ad copy that attracts your reader to even buy your book. Just because you wrote enticing ad copy doesn’t mean people will see it. That’s why you’re going to need to have a basic understanding of search engine optimization and how it can make or break the long-term success of your books.
But, before we jump into how to optimize your publication for better discoverability, you need to have a basic understanding of the key elements to an enticing book description. Similar to having an unsearchable book description with the perfect ad copy, a poorly crafted yet discoverable book description won’t do you any favors.