To help us understand the Brazilian ebook market, we asked newcomer Pablo Araújo (straight from Recife, Brazil) to analyse the situation. Pablo graduated in communication studies, advertising and media, and he did an amazingly thorough job creating nice infographics as well. As always, comments are very welcome.
“If you want to see a rainbow, first enjoy the rain!”, said Brazilian author Paulo Coelho. His book, The Alchemist sold more than 65 million copies worldwide, hitting #1 in 18 countries, and giving him a spot on the Guinness World Records. If we consider a market with hundreds of millions of potential readers a rainbow, and the rain is the risk you take when joining the Brazilian ebook market, the rain is very much welcome.
Brazilian book market overview
Brazil has a population of 210 million people. According to a survey conducted in 2015, 56% of people over the age of 5 – almost 89 million people – consider themselves readers. 77% of these people have declared that they would like to have read more last year.
With the increasing amount of readers, especially among the youth, it’s not a surprise that according to the Book Market Production and Sales Research, 385 million books were sold in 2016, resulting in a total revenue of BRL 5.27 billion (almost 1.65 bn USD).