Are you currently distributing to the library market but want to reach even more readers?
Interested in learning more? In this article we’ll explore:
- The benefits of distributing to libraries through Hoopla
- How to distribute ebooks to Hoopla
- Earning royalties through Hoopla
What is Hoopla?
Hoopla is the digital media lending service of Midwest Tape, which is a trusted library provider. They boast 5,000,000 registered users, with 100,000 new registrations per month. Serving well over 2,000 library system partners, you can reach new readers in the library market while earning through a Cost Per Checkout (CPC) model.
How Does Hoopla Work?
A Hoopla account gives readers access to their local library’s digital collection, no matter where they are. As long as they have their mobile device (like a smart phone or tablet), readers can borrow your titles anytime through Hoopla. And the best part? It’s completely free for readers, but you'll still earn royalties.
Benefits of Library Distribution Through Hoopla
Library distribution is sometimes overlooked by indie authors, but it should be an important part of your distribution strategy as a self-published author. This is why PublishDrive’s robust distribution network includes many library service providers in addition to Hoopla, such as Bibliotheca, Odilo, OverDrive, and more.
Think about when you were a child and first discovered one of your favorite authors. Chances are, you checked out their book from the library, and then quickly devoured the rest of the author’s back catalog.
This is why library distribution is so great for self-published authors:
For the reader, it offers a low-risk way to try out a new author’s book. For authors, it introduces your work to new readers while still allowing you to earn great royalty rates. Library distribution is a win-win!
When you distribute to Hoopla through PublishDrive, all of your titles are instantly made available to participating library cardholders, so you never have to worry about gatekeeping or access limitations.
Hoopla is also designed with discoverability in mind. They offer promo opportunities, email campaigns, app push notifications, and much more to get your ebooks in front of readers.
Earning Royalties Through Hoopla
Since Hoopla uses a transactional model (rather than a subscription service or one copy/one user model), a sale is triggered whenever a reader borrows one of your titles, which is great for authors. Authors then earn a royalty percentage based on the Cost per Checkout (CPC) price.
Read our Help Center article here to learn more about royalty percentages through Hoopla.
How To Distribute To Hoopla
If you want to reach Hoopla by Christmas 2019 and you already have a PublishDrive account, submit your title here by December 17th!
(Note: A limited number of titles will be accepted for expedited publication by Christmas.)
All non-expedited titles will be distributed to Hoopla, as long as this store is enabled in your distribution settings. If you’d like to opt out, simply disable Hoopla in your distribution settings.
If you don’t have a PublishDrive account and you want to distribute ebooks to Hoopla, sign up for FREE below!
Hoopla is included in all of PublishDrive’s distribution plans, even our free Tryout option.