3. Create an author page on Goodreads, Amazon and Facebook
6. Write a blog
You are a writer. Your possible readers have the right to know how you write. Writing a blog could not only be a great option to become a review blogger or an expert on your field yourself, but can be used as a powerful ebook marketing tool. Don’t be afraid to share excerpts of your book or share insight of your creative writing process. Your readers will love it.
7. Quote your book every day on different platforms
Readers love short quotes from books that they can share on social media. Creating Twitter or Facebook friendly “picture quotes” could not be easier with Canva: just select a background and add your text. Then use the power of social media to get these short quotes to more people by simply posting or tweeting them. You can be funny or emotional: find the best tone that works engaging the most people.
8. Build your own email list
Getting people to subscribe to your email list could be tricky; but providing them with relevant content without becoming annoying is even trickier. With everyone getting tons of spam and irrelevant sales email every hour of the day, you don’t only have to think about how to get those email addresses, but also what to do with them.
Email is the cheapest solution to market your books and a bulletproof way of reaching your readers. But how to get email addresses? Well, you can build your own website and simply ask them to sign up for email updates (and put the link in the book) or organize contests where they have to give you their email address. Remember: don’t sign up anyone who does not want to be signed up. With the new GDPR coming live in May 2018, make sure to follow not only common sense but data protection regulations. Once you have collected the email addresses, use an email app such as MailChimp or SendGrid to contact your readers. These apps let you send different mails based on customer behaviour and filter your email database. Design email newsletters and send it to the right people. You can provide your previous buyers with coupons, organize webinars, online book releases via email. Don’t forget to check your statistics every now and again to see if your wording or strategies need changing.
9. Let your readers ‘write’ your story
Sometime the best ebook marketing strategy is to simply let others talk. Let your readers take part in the creative process! If you release a second or third part of a series, you may ask your readers their opinion and let them vision what could happen. Can’t decide between two blurbs or two covers? Ask your readers. Don’t know if you should kill a character? Your readers do. That makes your readers more involved in the book creation process could end up in terrific results.
10. Use paid online advertising such as Google Adwords, Facebook Ads etc.
If you have a budget for ebook marketing and advertising, use Google Adwords or Facebook Ads. The advantage of these campaigns is that you can’t accidentally spend more than your budget. Before actually setting your ad, try conducting a keyword research. Then design your landing page, and set your target market as specific as you can. It is unlikely that you’ll get it right at the first try, but that’s okay. You have to test and measure what works for your users. Start with 4-5 different ads at the same time with A/B testing to find out what works and what doesn’t.
Google Adwords helps you be found by your potential customers when they are searching (googling) for something you can offer. Facebook ads are more suitable for showing your potential customers what you offer and encourage them to engage. You can run both marketing channels simultaneously, however managing too many channels at the same time can result in a lot of money and time spent ineffectively.
Ebook marketing could feel overwhelming, especially if you look at yourself more like a writer than a salesperson. But the tips above do not involve any SEO tricks or running long campaigns with a lot of material. To learn more about how to effectively promote your ebook on social media, we recommend that you also check out this article.
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