Book Marketing

Your Guide to Author Business Cards. Design Successful Cards in 4 Quick Steps

guide to author business cards

Author business cards in the era of digitalization? Yes, writers create business cards to simplify communication with their publishers and readers. 

Just think about a conference or a book-related event when you wish to connect with someone and ensure a way of contacting you in the future. Business cards are an excellent option in such cases.

Moreover, author business cards can be a key ingredient when building an appealing author brand.

Creating an eye-catching author business card may raise a few questions: are they efficient? Will they reflect one's style? 

This comprehensible guide will delve into this topic and give you a few tips on making the right author business card. 

Let's get started.


  1. Why Do Writers Need Author Business Cards?
  2. How to Create an Author Business Card?
  3. Best Business Card Printing Marketplaces
  4. Design Your Author Business Card for Free

A. Why Do Writers Need Author Business Cards?

With the ever-growing competition in the writing world, attracting potential readers' attention is becoming more challenging. Promotion through social media seems to be one of the most appropriate ways to express yourself. 

Nevertheless, when a massive selection of books is in front of the reading community, you should seize every opportunity to leave a mark on people's memory.

At this point, the author's business cards come into play. They reflect your personality and creativity through every detail you choose to include in them.

You should consider author business cards in the context of physical advertisements for your books and yourself as an author. 

The presence and active use of these printed marketing materials (because, ultimately, this is what they are) help you achieve the most crucial goal of promoting yourself as a writer, i.e., simplifying book distribution and building professional relationships. And this is pretty important for your writing career.

More often than not, cards become relevant at various conferences as a way to get noticed by your target audience and well-known retailers and publishers.

Creating an effective author business card design may be a bit demanding since writers should create something that reflects them. 

Let's see what you should include in it.

B. How to Create an Author Business Card?

how to create an author business card

You need to know a few basic things when designing authoring cards to be helpful, not harmful.

1. Pick a design that suits you

Authors can go for a minimalist or traditional design that matches their author brand. For this option, all you need to do is write down your name (or pen name) and email, and make sure you write them in your brand colors and fonts.

The classic design can be a winner, but if you try to make a less traditional business card design, we should go through a few options. These tricks can create a remarkable product and help your self-publishing promotion

1.1. New tech

New technologies can make our lives easier and sometimes even more exciting. This goes for business cards too. 

Here's an example.

Including a QR code on your card can be the key to the success of your author's printed products, allowing users to get to your site in a matter of seconds.

You only need to use the appropriate QR code generator and follow the instructions to set it up. As a good practice, you should list your official website or one of your most active social media author pages.

1.2. Magnets

Magnets with all sorts of designs have not lost their relevance; many still use them to decorate their fridge door. So why not take advantage of this and allow readers to display it where they can see it? 

1.3. Bookmark design 

You can turn your writer's business card into a bookmark. After all, this is probably the best way a reader can use your printed material. 

Another great feature of a bookmark-styled author card is that it gives you enough space to create an excellent design and include more information about yourself. 

bookmark author business card

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1.4. Non-traditional shapes

Rectangular shapes are a classic for business cards, but even here, you can experiment. You can create an author card in the form of a book, a square, or whatever shape you find relevant to your industry. 

However, this can be a bit risky as non-standard-shaped cards may not fit in wallets. Thus, first of all, you need to consider the size of these cards.

2. Add your information

So, let's decide what to put on the author business cards. This can be a hard nut to crack since a business card requires a thorough selection of information to include.

2.1. Name and title

It would seem that nothing could be more simple. But even for this, there are several aspects we should clarify.

First, you need to decide which name to put down on the author business card. Do you write under your real name? Or do you have a pen name by which your readers will recognize you?

With a real name, everything seems to be very clear. If you already have a pseudonym, and people recognize it, put it on the author's business card. After all, your audience and potential readers may not know your real name.

As practice shows, writers who write under pseudonyms create two types of business cards. The first one is under their alias, and it's for their readers and the writing community. But the second one, which the authors plan to use for business and legal purposes, has their real name.

This way, you will be ready for any circumstances, whether meeting with fans or business partners.

2.2. Contact information

The purpose of any business card is to provide the necessary information to anyone who wishes to contact you. But you need to know what exactly to put on the card.

So, let's focus on four types of data that you should include on your author business cards:

  • Phone number. To avoid pushy fans and unpleasant situations, get a contact number only for business purposes. Including a personal number on the card would be a bad choice as it will break personal boundaries.
  • Email address. The situation is like in the phone number's case. It's better to create a business email address.
  • Your author website. This is where the reader can get all the information about yourself and get to know your personality and books better. Also, having your website written down speaks of your professionalism, and people will notice it.
  • Icons that indicate you're present on social networks and your handles. Almost every potential reader has a profile on one or more social networks, which is a fantastic way of connecting with the audience. For example, you can create a separate Facebook author page and mention it on the card.
  • Tagline. This one is optional, but if you have enough space to add it, it can help your brand identity as an author. 

What information not to add

You will not find any list of items you should not place on the card. But we recommend sticking to one time-tested advice: keep it simple. A business card should be equally relevant today as in five or ten years. It's not so much about the design; it's about the content.

The card's ability to stand the test of time is something to strive for.

Try not to pile too much information on a business card and find an eye-pleasing balance. When choosing a design for your author card, think about the white space principle, which means leaving enough room between the card's elements, so everything stays clear and visible.

3. Choose the right fonts

A business card is not a book. Still, its fonts are no less important. The style of a few lines can tell people about you as a writer and appeal to your potential readers. 

Using a standard horror font would be wrong if you're a children's book writer. It must be appropriate and relevant to you as an author.

Think about how you want your cards to look, and the design process will be much easier. Keep in mind that choosing the right typography that makes the text as legible and easy to read as possible is a must.

Here, you have to focus on three categories:

3.1. Size

Most often, writers use a font size of 8 pts, thereby maintaining readability. But making all the text of a business card the same size is not the best practice. Thus, we recommend that the essential elements, such as your name, be written in a larger font. Before playing with the font size, remember to leave space around each business card component. You don't have to fill the entire room.

3.2. Font type

Each font brings personality to a business card, making it unique. When creating an author's card, it is vital that the chosen font matches your brand style and reflects your personality.

You can choose your ideal one among the five font categories:

  • Serif fonts

They are timeless and elegant fonts, but you have to pick the right one since serifs can be hard to read in smaller sizes. The presence of serifs adds elegance and sophistication to the text, which is perfect for a romance writer.

  • Sans-serif fonts

They are a forever versatile and legible category of fonts, no matter where you use them. A sans-serif font speaks of rigor and objectivity, typical for science fiction authors.

  • Script fonts

They give a feeling of familiarity since they look like handwritten letters but could raise difficulties in reading when written in small sizes. The script font has creativity and expressiveness, and writers specializing in humorous and funny stories can use it.

  • Monospaced fonts

They keep everything clean with a typewriter text kind of vibe. A monospaced font goes excellent with science and history genres.

  • Display fonts

They are great for making a statement, perfect for titles and names on the author cards.

When picking your font(s), you should not neglect their commercial descriptions. You can find information about how legible specific fonts look in large or small sizes. And this is because some fonts that look amazing in small sizes become less attractive in large sizes, and vice versa.

3.3. Color

If you have an author's brand, you probably have several colors that you use on the website, logo, and social media posts. You don't want to lose your branding, so be sure to use the same colors to design your business card. To keep your text readable and visible, choose a different color for the background, not a similar one. Take the time to experiment with this aspect to get excellent results.

You can delve into the fonts specific to the literary genre you are working in. The range of available options is extensive enough for you to find something suitable.

Here is an example of an author business card that kept it witchy.

author business card example

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4. Choose the right picture for your author's business card

Let's say that all the necessary information and text are ready. But you want to add a picture too. A task that seems easy at first glance may give you a headache.

And even if the picture itself is not bad and fits into the general concept, it may not create the right impression.

Let's see what you should do.

To avoid possible problems, we have prepared some valuable tips for choosing the right picture for your business card. So, here they are:

  • Create a stylistic match for your books. The most important aspect here is to use a picture that showcases your activity as a writer. For example, an illustration of a cartoon character might be very appropriate if you're writing for younger readers.
  • The image size plays a significant role. Having found the desired image, you must correctly scale it. But here's the catch: since you can't scale all the pictures because they may lose their quality, it is better to pay attention to this part when you're still in the searching phase. Otherwise, you will have to deal with blurry and low-quality material. You need to choose the sizes so that the picture is visible but does not take up most of the business card. 20-25% of the total area is optimal.
  • Using a book cover has its pitfalls. Taking pride in your published books is excellent, but in the context of a business card, the cover takes up too much space and may distract your readers from the main idea. 

You may wonder what kind of pictures you can use. 

Well, some writers place their headshots on business cards. If you choose this option, you should use only professional, high-quality photos that will look nice and sharp on the card.

But not everyone is ready for such a step, and thus they resort to using one of the following options for pictures:

  • Stock images from specialized sites.
  • Photos that illustrate your writing genre.
  • Your author logo.
  • Attractive icons or abstract images.

Let's look at some author business card samples:

author business card

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example author business card

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example of author business card

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C. Best Business Card Printing Marketplaces

Now that you know how an author business card should be, it's time to talk about a few printing places. Thus, we have prepared the five best printing services you should not neglect.

1. PsPrint

This service provides its customers with the most affordable prices and permanent discounts. This is one of the best options when you need to create printed self-publishing promotions at the initial stage of the author's development.

PsPrint products will please with text legibility, high image quality, and a good assortment of tools for the design process.

2. Moo

If the price of developing cards doesn't really matter to you and the main focus is obtaining a luxurious end product, Moo business cards are what you need. The company has established itself as a manufacturer of premium quality goods on the verge of luxury. For example, you can find various gloss and foil options for a more attractive exterior finish.

3. Elite Flyers

The balance of price and quality is often essential to writers, and this company offers you both. Here you can print business cards that have small details and fonts. Moreover, they offer access to Pixabay for stock images and take advantage of individual settings. And most top-end cards will surprise you with their availability. 

4. Vistaprint

This company has high-quality and professional execution. Vistaprint business card services shine when it comes to affordability. Even if your budget is tight, you can print economy business cards. Besides, it will be a practical solution for mass distribution.

5. Jukebox Print

The company has built a reputation for producing business cards of unparalleled quality that are sharp, readable, and color-accurate. Jukebox Print offers an easy-to-use authoring tool and a wide range of settings to create authentic custom business cards. 

D. Design Your Author Business Card for Free

To simplify the task and find the right inspiration, writers often use free author business card templates. Among the available options, Canva business cards are one of the most preferred and sought-after among the authors.

Canva gives users access to a gallery of illustrations, vectors, and more for the most effective design personalization. Thanks to a vast selection of ready-made layouts, the writers, regardless of the genre they write and taste preferences, will be able to find compelling examples. Then, you can customize the selected template using the online editor to fit your idea.

The undoubted advantage of this service is the easy-to-use editor, which ensures high speed of work with it.

Once you've finished creating your business card, you can download it as an image or PDF file. Also, Canva Print provides a business card printing service, so you can take advantage of this to get your cards up and running in no time.



The professional development of a writer and any author book promotion can easily involve business cards. 

Positioning your author's brand in this way helps advertise your services to the readers' community. So, you can win over potential customers by giving them an original and thoughtful business card.

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