Self-Publishing vs. Traditional Publishing - How to Self Publish a Book in 2020

What's the difference between traditional and self-publishing?

We explore the pros and cons of each.

When you finish writing your book, you inevitably face the question: indie-publishing vs. traditional publishing? Before going into the details of the most debated topic in the publishing industry, let me reassure you: it doesn’t have to be either this or that.

Whatever decision you make, it won’t last a lifetime -- many of today’s successful independent authors went both ways. The so-called “hybrid authors” have published books both traditionally and as indie-publishers, sometimes the very same books!

If you are here because you would like us to condemn one of these two ways, you are in the wrong place. We honestly believe that indie authors, indie publishers, and the big five can peacefully share the market. The right solution for you depends on your book, your circumstances, and your preferences.

In this article, we explore the reasons why somebody might decide to go for indie-publishing or not. We debunk some myths surrounding indie-publishing vs. traditional publishing and list the pros and cons of both.

(This is an older article that had been refreshed with new content.)

What is self-publishing?

Although the idea of indie-publishing is as old as publishing itself, there are still many controversies and misunderstandings surrounding it. The main difference between indie-publishing and traditional publishing is in who manages the book.


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Traditional publishing

If you have a publisher, the publisher organizes editing, proofreading, design, marketing, and distribution. Either a publisher asks you to write a book for them, or you approach the publisher and offer your manuscript.

Depending on the model and your particular situation, they might give you an advance while you’re working on the book. If they commissioned the book, you might get a one-off payment or a (small) percentage of book sales once it's out. In the traditional route, the author does not pay.


Pros & cons

Non-fiction author Amy Shojai points out that the most frustrating part of traditional publishing is the timeline. It takes years to get a book done, and if another publisher is faster, your book deal might be canceled altogether. She also resents the lack of control independent authors have. “Unless your agent is very good, authors have little input into release date or even cover copy.”

Indie author Donna L Martin thinks it is recommended to find a traditional publisher for beginners. She said, “I think the best advantage about being traditionally published is the exposure and support they receive from their publishing company.” Regarding cons, she highlights the slow publishing process (3-5 years), and possible creative differences between the author and the publisher.


Vanity publishing

If you are approached by a publisher and asked for a sum, think twice. Traditional publishers won’t ask you to pay for publishing your book. “Vanity presses” (often on the market as “self-publishing companies”) come in all shapes and forms. Many of them are trustworthy companies authors can be recommended to use; others not so.

Paying somebody to “publish your book” sounds great for some people and could be a viable option for many authors. Please make sure to read the contract thoroughly. If somebody offers you a package containing editing & design, that could well be worth your money. Under no circumstances sign away your copyrights to anyone who asks you to pay.

If a “indie-publishing company” has approached you, or you’re thinking of purchasing a publishing package, we recommend that you check the ALLi watchdog to avoid being ripped off. We’d also recommend doing some math: how much would you pay if you’d individually outsource these tasks to third parties?


How to self publish a book

As an indie-publisher, you organize editing, proofreading, and design. You are responsible for your marketing and distribution: self-publishing can be costly or completely free.

In self-publishing, you are the boss where you decide which services are worth spending money on, and which steps you'd do yourself. Independent authors can publish through Amazon Kindle Direct Publishing program exclusively or use publishing services from other retailers and aggregators. Yes, indie-publishing is an investment, but you decide how much money or time to invest. Publishing and distributing can be rewarding as indie-published independent authors get 60-85% of royalties per book.

Regarding cons, many indie-published authors point out the steep learning curve. Inexperienced authors often start by throwing money out of the window. It is difficult to learn where to start, but once they do learn it, many self-published authors go on to form their own publishing companies!


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Is self-publishing for me?

There are several things you have to consider before deciding.


Do you already have funds for editing, design, marketing and possibly printing, and if not, can you get some?

We cannot stress this enough: indie-publishing, if done well, costs money or time. If you don’t yet have the funds for editing, you can launch a crowdfunding campaign or find a sponsor. It is usually easier if you target a niche audience or raise money for a charity.

If you don’t have any cash to invest, you’ll need time to master the skills needed to become a professional in many fields. This takes time and commitment, but will eventually worth it on the long term.

Do you already have books published you could show the agents?

If you are an author with a name already known to readers of your genre and can show some sales numbers, it is easier to find an agent or a publisher. If this is your first book, you are less likely to find one. Many independent authors self-publish first and then get a traditional publishing deal (or the other way round).

Would you like to see your books piling up in bookstores all around the country?

The distribution of print books or digital books happens mainly online. While it is possible to get into local and regional libraries and independent bookshops, self-published works are harder. While this might change in the future, if you’re distributing books with particularly high printing costs (e.g. photographic books), self-publishing those will likely not be worth it.

Would you like to become famous?

You can achieve fame and success as a indie-publisher in your niche market, but don’t expect the traditional media (printed newspapers, magazines, television) talking about you straight away. While more and more indie-published authors run successful press releases and get their stories picked up by Netflix or television, the Nobel Prize is still given to a traditionally published author.

Do you like to be in charge?

People working at traditional publishing houses are experts in their respective fields and are likely to make decisions regarding your book. Most publishers may ask you to rewrite certain parts or change the book title. If you want to have the final say at every step of the publishing process, go indie.

Are you good at marketing?

Your book may be a masterpiece with a beautiful cover design and catchy title, but you won’t see any sales if you don’t market it. Traditional publishers (usually) have a decent budget for advertising and marketing, and they can also afford to pay reviewers and publicists. They also have the advantage of getting into bookstores, and that’s an opportunity in itself since even a poorly marketed book can sell if people see it on the shelf.

If you are an indie with an already existing circle of readers, you can start from a less difficult position.

Last, but not least: do you have what it takes to get a project done?

Publishing a book takes a lot of time and effort and you have to decide how precious your free time is.

Some people like to reach out to other independent authors, build connections, organize events and call tax authorities every now and again. Others just like to be left in peace and focus only on writing.

If you decide to become a self-published author, you might be spending a lot of time, effort, and money on something that could be your best or worst investment. If this sounds like something that would discourage you from ever writing again, try to find a traditional publisher.

So far we wrote about the main differences between self- and traditional publishing. We raised a set of questions you should ask yourself before making a decision. In the following, we are going to look at self-publishing and traditional publishing separately, and compare them in this neat table.



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Self-publishing vs. traditional publishing

 Self-publishingTraditional publishing
FundsYou have to pay for editing, design, and marketing. You can save on printing if you choose a POD service.The publisher pays for everything, including printing and distribution.
RoyaltiesYou get around 60-70% of each book sold, depending on the online store you are selling in. Also, don’t forget to pay your taxes.You get around 10% of royalties after each book, depending on the publisher and the country.
RightsYou keep all the rights. You are also responsible for purchasing the rights of all artwork you are using.The publisher has the rights to your book; the exact conditions depend on the publisher. You can read more about the contract traps here.
DecisionsYou make all the decisions regarding your book. You might make good decisions or bad decisions; they are your decisions neverthelessAn expert team makes all the decisions regarding your book. They will probably only ask your opinion.
TimingIt only depends on your time and abilities: your book can be on the shelves within months.Publishing a book can take up to two years.
Getting publihsedEveryone can get published. Your success depends on how big your actual market is and how well can you reach them.Only a selected few can get published: as publishers have limited funds, they have to choose from the incoming manuscripts. It is extremely difficult to find a publisher that is willing to publish your book.
BookstoresWhile you are not restricted to ebooks, it is difficult to appear in major bookstores.Publishers can easily distribute their books all over the country.
EffortsYour job doesn’t finish with typing the last period. The author has to organize everything during the publishing process.You just have to write a book, and the publisher is taking care of it. You can go back and start writing the next one.
Know-howFinding skilled workers for every step through the process is difficult.You can be certain that you book is in the best hands.
FameAs an indie, you will have a hard time getting your voice heard outside your main audience.Your name will be on posters, in newspapers, and bookstores – but remember, there isn’t a J.K. Rowling every year
PrizesThere are only a few awards open to indie-publishers.If you are good and lucky enough to win one of the big awards, you will be well known and well read.


Think you have a clearer picture of the pros and cons of both sides by now? Ready to make your own decision on which one to choose?

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If you decide to go the indie-publishing route, consider using PublishDrive! We provide free ebook conversion, a distribution network of 400+ online stores, royalty splitting for co-authors, and plenty more to streamline your publishing journey. Create your account on our publishing platform now:


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