Book Marketing

11 Ways on How to Get Noticed as a New Author—Before and After Getting Published

how to get noticed as a new author

Beginners in the literary world today have a hard time getting noticed. And it's no wonder. Millions of books are published each year, among which approximately 1.7 million are self-published. 

So, it seems that knowing how to get noticed as an author is pretty important right now.

All is not lost if your books are known only by a handful of people. With quality content, many readers are on their way. 

But it will take a bit of effort to get popular among them. So, read on as I've put together a list of tips on how to get noticed as a new author—before and after getting published.

Let's get started.

Summary

Before Getting Published

Understand the basics of writing & publishing

As in any activity, you should start with the basics. You will have a massive advantage over your competitors if you know a thing or two about editing, printing, publishing, and how to advertise your work. And to succeed and better understand how to get your book noticed, you should get acquainted with the features of the publishing industry.

Good authors are those who write well and who understand their role in the publishing process. They know what tasks they should perform and which they can and should delegate to more qualified specialists. 

For example, if you need a book promotion campaign to be effective, but you don't have experience with it, you can hire a professional who will cope with advertising more efficiently than trying to take everything upon yourself and achieve nothing. In the meantime, you can get on with the more critical tasks of writing the new manuscript.

Also, at the initial stage, it would be wise to connect with those authors who already have publishing experience. They can give you practical advice, share their failures and successes, and recommend worthy agents and editors.

Most writers will be happy to help you, so feel free to ask them everything you want. 

Start a blog

Creating a blog is a must-have when most people spend their free time on the internet and get most of their information online. It is a powerful tool for demonstrating your professional skills and abilities and also a communication channel with your audience.

If you aren’t sure if this is necessary and promising, here are a few key reasons why writers start blogs:

  • You can write about industry topics, post short stories, share your thoughts, or anything you find engaging and exciting. Readers usually connect with this type of content.
  • You can review other books on your blog, which helps you showcase your writing skills and establish yourself as an expert in literature.
  • You can tell your blog followers about upcoming books. With a blog, you can create powerful lead magnets and gather email addresses, which you can use to send relevant emails about new books or events to your audience.

Thus, if you're eager to get noticed as a new writer, starting a blog will surely get you one step closer.

Submit your work to literary magazines 

Creative or literary magazines are great places to go if you're looking for ways to get your writing published online or in print. Also, this way, you can meet other authors and connect with them.

One example of such a magazine is Lucent Dreaming, founded and run by Jannat Ahmed. Her independent magazine is published twice a year, and its primary goal is to help budding writers. Thanks to this project, many talented people at the beginning of their creative path have discovered a way how to get recognized as a writer.

Let's take a look at the benefits of publishing in literary journals:

  • Effective advertising of yourself as an author and your work to a large and interested audience.
  • Gaining invaluable experience in the publishing process.
  • Interaction with editors who point out your mistakes, helping you get better.

Literary magazines publish works on any topic and genre, so you can definitely find a niche that suits you.

The process of submitting your work to a magazine is similar to submitting a manuscript to an agent. So you should:

  • Read your work several times for errors before submitting it.
  • Follow the submission guidelines.

Aspiring authors can get their first recognition by publishing in such journals, which will help them feel confident to continue their creative path.

Choose between traditional publishing and self-publishing

"How to get my writing out there?"

Maybe a few years ago, if you wanted to publish a book, it was necessary to send it to the publisher. But today, an alternative self-publishing option is becoming more and more popular. Remember what I said about those 1.7 million self-published books per year? 

If you prefer the second option, take care of the following things before publishing your book:

  • You should first edit your book; if necessary, you can seek help from a competent editor.
  • The cover is the face of your book, so try to make it as eye-catching as possible.
  • Take the time to format the text to make it readable and comfortable to the eye.

To publish your manuscript hassle-free, we recommend using a self-publishing platform that can help you at every step of the publishing process. Such a platform is PublishDrive, where you can easily publish and distribute your books or ebooks to many available stores. 

Once Your Book Is Published

Build your own brand

The term "author brand" may sound like a corporate label, but it's not. An author's brand is everything that represents you, from your tone and style of writing to your author's website and everything you post on the internet, really.

Building your brand is an ongoing process, adding to what makes your work unique. The beauty of it is that you can frame it however you want people to perceive you. This is why it's important to set a few important aspects related to your author's brand, such as:

  • Website colors;
  • Website fonts;
  • Social media accounts;
  • Professional headshots and other photos;
  • Topics about which you would like to post on your website and social media.

This takes us to the next step.

Create a professional website

You might argue that promoting your books through social media is preferable, and an author website is unnecessary. But if you want people to perceive you as a professional, you can't do without it.

So, your website should contain the following data:

  • An About the Author section with contact information,
  • Your biography with photos of your books;
  • A section with news, upcoming book releases, competitions, etc.;
  • Links to all Internet resources and addresses of stores where people can buy your books;
  • Social network icons with links that take people straight to your social media accounts.

Promote yourself on social media

You probably know by now how much power a well-constructed social media strategy can have. You've seen influencers who became popular because they knew the importance of posting on a regular basis and how and where to showcase their personal brand.

I say where because you don't have to be present everywhere. The most important part is to know on which platform your audience is and start being present there.

One thing is for sure: creating a Facebook Author page can have a big impact. This is a great option, especially if you don't have a website yet. Here you can communicate with your audience, share valuable information from the literary world, notify them about upcoming book releases, create polls, and ask for feedback.

Besides, readers can leave reviews directly on your Facebook page, which is going to help you tremendously.

Now, if you wonder how to get your writing noticed on Instagram, since people prefer visual content online, here are a few quick tips:

  • Be consistent. Try to post regularly so that you stay in front of your followers all the time.
  • Be visually consistent. Help people recognize your posts while scrolling. If you use the same colors and style every time you create an Instagram post, people will associate them with you. Try using the same colors you used on your author website.
  • Use hashtags so that people can reach you faster.
  • Don't get carried away with self-promotion. Besides posting things related to book advertising, most of your posts should be content your followers can use and learn from. 
  • Promote your existing posts so your ads (sponsored posts) would look native.

Join groups of like-minded people

Find like-minded people to make it easier for you to get extra motivation and inspiration. Connect with people interested in the same topics as you and who overcome the same difficulties and obstacles. This will help you develop and feel part of a group from where you can learn many things that resonate with you.

You can often find them in writers' Facebook groups, book launches, or weekly book club lectures. Attending such events will allow you to tell the literary community about your personality.

Enter literary competitions

Participating in various literary competitions is a way to declare yourself as an author. This way, more people will know about you, who may later become your readers. You will also be able to receive a certain amount of criticism and feedback that will be useful during your future work.

You can meet famous authors, publishing industry representatives, and potential buyers at such events. Also, there is a chance that someone will notice your talent and offer a contract.

Either way, this will be an excellent opportunity to gain invaluable experience, hone your writing skills, and expand your network of contacts.

Gather a few reviews

Before buying or reading something new, users pay attention to reviews: they start reading a bunch of them before adding something to their shopping cart.

I'm sure you went through the same process at least once.

And if the reviews are negative or nonexistent, chances are that people would abandon the shopping process. These are the realities of modern e-commerce, and you should reckon with them.

Thus, first, ensure that each of your books has a few book reviews

I know, I know. How can you have reviews if no one has bought your book yet? 

The answer is: you have to build an ARC team. ARC stands for Advance Reader Copy, which is a copy that you'll distribute to reviewers before releasing your book so they can read and review it. So, an ARC team is the list of people who sign-up to receive that copy of your book.

Tap into more marketing tactics

And finally, once you've launched your book, you need to know a few top-notch promotion tactics. After all, if you choose the path of self-publishing without clever marketing, you may not get the success you need and deserve.

So, after you get your writing published, we recommend learning more about how to market your first book.

Here is a quick checklist of what you should do:

  • Start with a pre-order period: generate buzz before the actual book launch.
  • Throw a book launch party: create a fun and effective event and invite people to it through social media or email.
  • Schedule a price promotion: After launching, try offering your book at a discounted or free price.
  • Buy promotional spots: Advertise your book through newsletters and other promotional sites. Also, there are sites, such as Freebooksy, where people can look for free books.
  • Buy Amazon ads: With Amazon Marketing Services (AMS), you can get your books in front of visitors based on related titles, keywords, and consumer interests.

Conclusion

The writer's path is unpredictable, and there isn't a one size fits all type of process, but there are still a few general steps you can take towards self-promotion.

Competition in the literary environment only grows yearly, further complicating the process. Thus, planning how to get exposure as a writer can take a lot of effort and time. 

Keep in mind that PublishDrive can help you with self-publishing and a few beneficial book promotion services to get your ideas out there. 

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