Category: ebook marketing

19
Apr

How to Write the Perfect Author Bio

how to write the perfect author bio with author bio examples

ag billig author branding expert

“How to Write the Perfect Author Bio” is brought to you by A.G. Billig. She is a published fiction and nonfiction author and the founder of the award-winning blog, Self-Publishing Mastery. As a self-publishing expert and author coach, A.G. Billig helps authors become successful. Her key areas of expertise are brand building, traditional media and PR, book launch events and campaigns, public appearances (including TV and radio interviews) and using metadata. 

Nailing down your author bio can be as daunting as writing a compelling first paragraph in a chapter or being interviewed for the first time. You may be overwhelmed by the richness of your life and have a hard time leaving things out. Or you may feel that, when it comes to anything other than your books, you’ve got nothing interesting to say.

In any case – this is an important part of your author business that you shouldn’t overlook. A great bio can serve as the foundation of your brand and help readers relate to you.

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22
Mar

How to Get Book Reviews and Build an ARC Team

How to Get Book Reviews and Build an ARC Team

Reader reviews are crucial for boosting ebook sales for self-published authors. They can:

  • Make it easy for readers to find books they’ll love
  • Increase your “social proof”
  • Generate buzz!

While doing your pre-launch research, you might be wondering: How do other indie authors rack up dozens of reviews within the first day of publishing?

It takes some planning and effort, but it can be done, even on a limited budget. Below we’ll explain how to build an ARC (“advance review copy”)  team, get reader reviews, and position your book for a successful launch.

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11
Mar

Upcoming Free Webinar: Sell More Books with Public Speaking!

Public Speaking Webinar for Authors

For many authors, public speaking is a source of anxiety. But effective communication skills are crucial, whether you’re networking with a small group, meeting readers at a book signing, or speaking onstage to a crowd of hundreds.

Through effective public speaking, indie authors can influence others, control their branding, and most importantly – sell more books!

In our upcoming FREE webinar, Adam Woods will be joined by two highly sought-after inspirational speakers for a Q&A panel discussion about how to sell more books through public speaking. This webinar is designed for authors of any level who want to improve their public speaking skills and boost sales. Sign up today and you’ll also receive a free guide: “3 Secrets on How to Become a Speaker.”

When: Tuesday, March 26, 2019

12:00 p.m. EST  / 9:00 a.m. PST

Reserve Your Spot!

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28
Feb

PublishDrive’s Amazon Ebook Advertising Tool Is Better Than Ever

PublishDrive recently became the first self-publishing platform to offer a built-in Amazon ebook advertising tool, and authors have been loving it.

Now you have even more advertising options with these recent updates:

  • Advanced targeting options: Refine your advertising strategy with manual keyword targeting, negative keywords, and product targeting.
  • Artificial intelligence integration: The tool now integrates Savant, PublishDrive’s proprietary AI technology, which identifies the most relevant products to target.

Together, these updates will help refine your ad campaigns, reduce costs associated with irrelevant ad clicks, and improve overall campaign performance. Learn more about Amazon ads for authors and how to amplify your marketing efforts with our updated tool.

Sign up now and try it!

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31
Jan

Amazon Advertising for Ebooks is Now Available through PublishDrive

 

Amazon’s Sponsored Products ads are among the most powerful marketing tools for authors who sell ebooks on Amazon. But the learning curve prevents many authors from ever taking advantage of this robust advertising tool.

Months ago, we set out to change that.

We’re thrilled to announce that we’ve launched a built-in marketing feature that integrates Amazon advertising for ebooks.

Sign up now and try it!

Our team invested months of research into finding the best ways to simplify this tool for authors, and we are beyond excited to be the first self-publishing platform to integrate Amazon advertising for ebooks. Now authors can manage global ebook distribution and powerful advertising in a single platform.

Until the end of March 2019, beta-testing of this feature is available to all PublishDrive users who sell ebooks on Amazon. This means you can use the tool even if you distribute directly to Amazon rather than going through PublishDrive.

Learn more about Sponsored Products ads below and discover how easy it is to get started thanks to our new feature.

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16
Jan

Don’t Miss Our Free Webinar – Self-Publishing 102: Book Marketing Basics

Marketing is one of the most important elements of an indie author’s career. The right marketing strategy – before and after you publish – can keep your books thriving long after their initial release.

But with all the options out there, it’s easy for first-time authors to get intimidated. Paid advertising, email newsletters, review copies – how do you know which area to focus on first?

In our upcoming free webinar, Author Success Coach Adam Woods will explain the basics of book marketing to help narrow down your strategy.

You don’t want to miss this FREE webinar and Q&A session. Sign up today and you’ll also receive a downloadable marketing checklist!

TUESDAY, January 29, 2019

12:00 p.m. EST / 9:00 a.m. PST

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30
Nov

We Now Offer Ebook Marketing Options Directly Through the PublishDrive Platform!

As the holidays approach, we have an early gift we’d like to share: ebook marketing features are now available directly on the PublishDrive platform!

Many of our users have been requesting marketing features like these, and we’ve been listening. Our developers have taken your feedback and created some powerful ways to manage ebook marketing and publishing on a single platform. We can’t wait for authors to take advantage of these new marketing options, so we wanted to quickly explain the benefits.

New eBook Marketing Options

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18
Oct

How to Write a Book Description that Sells

Any quick online search will give you slews of experts sharing how to write a book description that sells. However, most people fail to address the primary element to creating ad copy that attracts your reader to even buy your book. Just because you wrote enticing ad copy doesn’t mean people will see it. That’s why you’re going to need to have a basic understanding of search engine optimization and how it can make or break the long-term success of your books.

But, before we jump into how to optimize your publication for better discoverability, you need to have a basic understanding of the key elements to an enticing book description. Similar to having an unsearchable book description with the perfect ad copy, a poorly crafted yet discoverable book description won’t do you any favors.

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04
Jul

Create An Author Website For Free Using Wix

This week’s guest post by author Jules Fier underlines the importance of creating an author website and gives you a step-by-step guide to creating one using Wix. As the guide had been made for the layperson, everyone can easily follow it: there is no programming knowledge needed.

Importance of an author website

There is less and less spoken about the importance of an author website. With social media (Twitter, but mostly Facebook) available for everyone, Amazon and Google Play offering author pages, and GoodReads making it possible to interact with readers directly, author websites have somewhat become less interesting.

But not rightly so.

Jane Friedman has written a great article on the importance of still keeping an independent author website, outside of social media. Her reasoning includes keeping your independence (as much as it is possible) and be in control of your content and layout. Another important point is SEO: it is unlikely that your Facebook author page would rank as highly on Google as your website.

Main purposes of an author website

Before you start creating your website, sit down and think about the primary goals you would like to achieve with your site. It is possible that your author website will be the first (or only) thing an agent, publisher or readers see about you. Would you like to put yourself (your personality, your journey) in the center or your books?

Goals often include:

  • Showcase you as a “brand” and summarizing all your activities on one page
  • Offer the first impression to agents, publishers, and readers
  • Run a blog
  • Start a newsletter
  • Share book-related extra information (including pictures and videos)
  • Sell your books
  • Interact with your readers and followers directly

Depending on where you are in your publishing journey and what your plans are, your goals with the website could be entirely different.

In the following, our guest author Jules Fier will share his experience creating an author website using Wix.

About the author (Jules Fier)

Just a person who has traveled the world and also into the horror genre (but still actually love other ones too). I grew up reading horror fiction written by the original masters of teen horror like Lois Duncan, R.L. Stine, Christopher Pike, as well as other authors of teen horror, and of course the more adult-oriented ones like Bentley Little, Brian Lumley, Gary Brandner, Clive Barker, and all the rest of them.

My book What Happened Last Halloween Night is a young adult horror fiction that’s highly inspired by Jack Willamson’s Darker Than You Think. I also have a teen horror series called Witch’s Street and confess that my idea to write the series comes from teenage years (and even today) of having grown up reading R.L. Stine’s Fear Street. I always wanted to write my own teen horror series, and I am pretty much a big fan of horror TV anthologies. The only difference between my series and Fear Street is location and geography, as it is set in the UK rather than the US.

A step-by-step guide to creating an author website using Wix

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