Category: ebook marketing

19
Jun

Instagram for Authors: Top 7 Tips for Growth

Instagram for Authors - top 7 tips for growth

Instagram is a great platform for indie authors to increase readership and engage with the reading community. Just take a look at the #bookstagram hashtag and you’ll find over 30 million photos posted of books, reading spots, cover reveals, book teaser trailers, and more.

With the following Instagram tips for authors, you can boost your presence on Instagram, gain followers who will look forward to your posts, and refine your author brand.

Top 7 Instagram Tips for Authors

1. Think of Your Feed as a Whole

People are endlessly scrolling through Instagram. If they see a photo of yours under a hashtag like #bookstagram or #authorsofinstagram and they pop over to your feed, they’ll want to know what they can expect when following you. If your feed is full of posts that don’t make sense as a cohesive whole, a user might not understand the purpose of your page or what they’ll see when they follow you. Pick three or four things you might want to focus on – or even just two – and post within those themes. This consistency will help solidify your brand.

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13
Jun

How I Sell Self-Published Books Using Social Media

How I Sell Self-Published Books Using Social Media

author Laura Burton - How I sell self-published books using social media“How I Sell Self-Published Books Using Social Media” was written by author Laura Burton. Laura writes clean romance and poetry for bereaved families. Check out her “Love Me” series here, which is a collection of standalone romance novels packed with twists and surprises to keep you turning the page. Laura’s new sci-fi romance Love Me, Dreamy will be released July 19 and is available for pre-order on Amazon.

If you want to sell self-published books using social media, the first question you should ask yourself is:

Why Do People Use Social Media?

  • To be entertained
  • To be educated
  • To be heard

NOT to be sold to.

Then it seems counterintuitive to use social media to boost book sales, right? Not if you understand how to do it correctly.

Using the tactics below, I was able to sell 60 paperback books within 48 hours.

Want to learn how I did it? Let’s dive in!

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30
May

Using Crossovers to Promote your Self-Published Series

Using Crossovers to Promote your Self-Published Series

Jeffery H. Haskell

“Using Crossovers to Promote Your Self-Published Series” was written by award-winning journalist and USA Today bestselling author Jeffery H. Haskell. He’s a lifelong lover of comic books and science fiction, and he owns his geek status by quoting Aliens and Star Trek at every given opportunity. Jeffery lives the dream of bringing his imagination to the page with his bestselling selling series, The Full Metal Superhero!

As a kid, I was raised on a steady diet of comic books, TV shows, and the occasional movie. When I started reading, I learned on Amazing Spider-Man. I remember the first issue I read like it was yesterday. Issue #194. The first appearance of the Black Cat.

I loved it when other heroes would show up in Spidey’s mag. When I watched Magnum PI, I was thrilled when Simon and Simon showed up for two episodes. Crossovers; they’re just so much fun.

One doesn’t have to look much further than the current MCU (Marvel Comics Universe) to know that people in general like the idea of crossovers.

I write Superhero fiction, with two (about to be three) series running concurrently, so crossovers are an important element of my overall marketing strategy. In this post, I’ll explore how crossovers can help promote your self-published series and I’ll give some insight into my own crossover strategy.

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23
May

Pinterest for Authors: Your Essential Guide

You might be using Pinterest for recipes or wedding dress ideas, but did you know that it’s just as valuable a platform as Instagram to grow your brand as an author?

Pinterest has over 70 million active users. Imagine how many readers you could reach by creating and using an account the same way you use Instagram for books. When used effectively, Pinterest can help improve your brand, boost discoverability, and allow you to interact with the reading community within your genre.

This quick guide explores the essentials of Pinterest for authors, so you can get up and running with your own account and start reaching more readers.

What is Pinterest?

Pinterest can be described as a “social bookmarking site.” It’s a platform where users can share photos, or share images that link to articles that interest them. They can collect these photos and images by “pinning” them to separate boards based on themes, such as recipes, home decor inspiration, wedding ideas, books to read, etc.

It is different from other social media accounts in that the focus is more on engagement with a like-minded community and curating their boards, rather than on “likes.” (if you’re interested in how to use social media as an author, be sure to also check out tips for authors here).

Pinterest is great for authors because people use the platform like a search engine. They might search for phrases like: how do I start a blog, how to write a fantasy novel, sci-fi romance books to read, book quotes, etc.

Think about what people Google in regards to indie writing, your genre, or book inspiration, and answer those questions visually on Pinterest.

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16
May

Goodreads for Authors: Top Tips for Success

Goodreads for Authors - Top Tips for Success

As a reader, you may have participated in a Goodreads challenge, using it to motivate you to read at least two or three books a week. Or, you might use it every once in while when you’re looking for an inspirational quote to share on Instagram or Twitter. But as a self-published author, you have to think of Goodreads from a different perspective: boosting discoverability and improving your brand.

Why is Goodreads Important for Self-Published Authors?

When used effectively, Goodreads can be your secret weapon for boosting discoverability. Readers read reviews on Goodreads to find out if a book is worth reading. Then they go back to discuss the book with other people who have read it. It’s similar to Amazon in that it can help people make buying decisions, but different in that it allows for group discussion about a book.

This can affect the opinion and buying decisions of more potential readers, especially people who read in your genre but haven’t discovered you yet. The word-of-mouth effect that Goodreads has can help get more eyes on your book, without you having to spend a penny on advertising.

That’s why it’s essential to be active on Goodreads, or at the very least, use the platform to enhance your online brand as an author. Below we’re exploring the fundamental tips to succeed as a self-published author on Goodreads.

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06
May

Top 3 Tips to Improve Your Author Brand with Social Media

Top 3 Tips to Improve Your Author Brand with Social Media

As an author, you might be thinking, “Why should I waste my time on Instagram?” or “I’m on deadline. I don’t have time to tweet.” When used effectively, social media can dramatically boost discoverability and strengthen your author brand. You should make it a priority to schedule your Instagram posts, regularly update your blog, share interesting tips and stories on Twitter, and engage with fans on Facebook.

Why is Social Media Important for Author Branding?

This might seem like a waste of time or an optional part of being a successful author, but staying consistent in the social media game makes a big difference, especially when you’ve been asked to speak on panels, attend conferences, go on book tours, and give talks. People will look you up beforehand. They will tweet you while they’re reading your book on the bus. You’ll get Instagram comments from readers who are queueing at your book signing.

Kate Bowler, Matt Haig, Adam Kay, Jessie Burton, Dolly Alderton, and Elizabeth Day play this game very well. They consistently use social media as part of their public profiles as authors. It helps sell concert tickets, get podcast subscribers, and secure radio spots.

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29
Apr

How to Set up a Mailing List for Authors, Get Subscribers, and Sell More Books

How to set up a mailing list for authors, get more subscribers, and sell more books

If you’re a self-published author and you don’t have a mailing list or newsletter set up, this should be your number-one priority.

Why is a mailing list so important for authors?

It allows you to directly target readers who enjoy your books, update your fans with new releases, and boost your leverage for professional collaborations. Trendy marketing tactics may come and go, but your mailing list will always remain one of your most powerful marketing tools.

Mailing lists do require an initial time investment to set up; once you’ve done the hard part, you can sit back and collect those all-important email sign-ups. This post will show you everything you need to know about:

  • Setting up a mailing list for authors
  • How to get more subscribers (even if you haven’t published yet)
  • Using your mailing list to sell more books as a self-published author

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26
Apr

Your Ultimate Guide to Front Matter and Back Matter

Your Ultimate Guide to Front Matter and Back Matter

Think about every time you open a book: you probably skim through the first few pages until you reach chapter one. But what about the books you love?

You likely go back to these pages (called “front matter” and “back matter”) to learn about the author, see if there are any intriguing dedications, and discover whether the author has other books to check out.

This is why front/back matter is so important: it funnels readers to your website, prompts them to sign up for your mailing list, and guides them to your backlist.

This comprehensive guide will explore topics like:

  • What exactly is front matter and back matter?
  • What should you include in front/back matter?
  • How can front/back matter boost ebook sales?

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19
Apr

How to Write the Perfect Author Bio

how to write the perfect author bio with author bio examples

ag billig author branding expert

“How to Write the Perfect Author Bio” is brought to you by A.G. Billig. She is a published fiction and nonfiction author and the founder of the award-winning blog, Self-Publishing Mastery. As a self-publishing expert and author coach, A.G. Billig helps authors become successful. Her key areas of expertise are brand building, traditional media and PR, book launch events and campaigns, public appearances (including TV and radio interviews) and using metadata. 

Nailing down your author bio can be as daunting as writing a compelling first paragraph in a chapter or being interviewed for the first time. You may be overwhelmed by the richness of your life and have a hard time leaving things out. Or you may feel that, when it comes to anything other than your books, you’ve got nothing interesting to say.

In any case – this is an important part of your author business that you shouldn’t overlook. A great bio can serve as the foundation of your brand and help readers relate to you.

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22
Mar

How to Get Book Reviews and Build an ARC Team

How to Get Book Reviews and Build an ARC Team

Reader reviews are crucial for boosting ebook sales for self-published authors. They can:

  • Make it easy for readers to find books they’ll love
  • Increase your “social proof”
  • Generate buzz!

While doing your pre-launch research, you might be wondering: How do other indie authors rack up dozens of reviews within the first day of publishing?

It takes some planning and effort, but it can be done, even on a limited budget. Below we’ll explain how to build an ARC (“advance review copy”)  team, get reader reviews, and position your book for a successful launch.

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